What's the difference between Viral and How-To's videos?

What's the difference between Viral and How-To's videos?

First of all, such videos refer to different needs of the audience.
A viral video usually leverages the audiences’ interests for entertainment, for having things to talk about with peers, for fostering a sense of identity by belonging to a certain movement or addressing a certain opinion.

A ‘How-to’ video usually addresses utilitarian experience when the audience learns something useful, something that helps to act in a more effective manner. Or such video helps the audience to become better in doing something or knowing something, and consequently reach a higher self-esteem.

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Eslam Medhat