What’s The Difference Between Scaling vs.Traditionally Growing A Business?

As a Business Growth Consultant with 30 plus years of business experience, I have worked in businesses in 3 continents, and in many types of companies and industries.

“If your dreams don’t scare you, they are too small.” ~ Richard Branson

The business world has the power to take a lot out of business owners and that’s the reality. Many entrepreneurs and small business owners experience frustration, unnecessary stress and so much wasted time and money attempting to grow their businesses and produce the income they want.

I have experienced the same barriers and pitfalls every business owner experiences when attempting to grow a successful business, but through experience and education, I have developed a process proven to set businesses on the right track.

When a business is growing, but the business owner is working harder, not seeing the profitability or his income increasing with all the extra stress and work, then that owner is experiencing the challenges of business growth most owners and entrepreneurs experience.

Scaling vs. Traditional Growth

Scaling is about leveraging your time, money and resources. Scaling a business is not the same thing as growing a business. Growth means increasing revenue. However, with revenue growth in the traditional growth method, there are also rising costs and expenses. Whereas scaling a business is more strategic. It is about looking for ways to continue growth while leveraging time and money, not to experience the same increased costs incurred or the loss of efficiency and quality with traditional growth.”

Get More Revenue

An example of this is, looking for ways to increase sales without increasing marketing costs to get more revenue. An up-sell, cross-sell, or down-sell strategy can add as much as 30%-50% to a business annually without additional marketing expenses.

 Increasing sales conversion is another way to increase revenue without spending more. If a company can increase their closing ratio significantly, the business can grow revenue without client acquisition costs rising.

Increasing an ROI on marketing pounds spent to get a client can also help a company scale. This can be accomplished with a marketing strategy vs. marketing tactics. Most businesses are not strategic in their marketing and they spend more to make more.

 By being more strategic and innovative in growing the business, you can maximize the revenue growth while optimizing the money and the operations. As a result, you can enjoy more income and time back into your life.

The Next Phase

According to Forbes and most business brokers, only 20%-30% of small businesses end up selling.

Once you have maximized the money, it’s time to step into the next phase of scaling to try and remove yourself from the daily operations. This means optimizing your operations by implementing systems, processes and team members to get business owners out of working “IN” the business, so they can work “ON” the business without it declining.

It has been reported that most business owners and entrepreneurs never get to this point in their business. and it is why they burn-out, stay broke or fail. 

Traditional Growth is Exhausting. Scaling Builds a Dream Business. It is important to work to build a business as if you, the business owner, would want to sell it tomorrow and the next owner could step in without any disruption or decline in the business.

Eventually, everyone leaves their business one way or the other. They fail, they quit, sell or pass it on to someone else. But, everyone leaves their business at some point. Learning how to build a business that makes excellent money, gives you, the owner, freedom and runs like a well-oiled machine while it continues to grow is a business many would want to buy.

So, how about your business? Where are the gaps or the bottlenecks that are keeping you from scaling your business?

Whether you need to turn your company around or you’re ready to see how you can make a greater profit, by assessing your business’ weaknesses, we will set your business up with a foundation for success. You’ll improve your marketing strategies, generate customers and close more sales, giving you the opportunity to create a profitable, sustainable business while saving valuable time.

“Is it time to step into your next-level and SCALE LIKE A BOSS!”