What’s on deck at ideas42: Reflections from CEO Bridgette Gray??

What’s on deck at ideas42: Reflections from CEO Bridgette Gray??

Bridgette Gray became ideas42 CEO six months ago. Here’s what Bridgette shared about what she's learned and how she plans to evolve ideas42 to achieve lasting social impact for the next 15 years.

Read Bridgette's reflections

Our Reinvigorated Methodology: Combining Empathy and Science for Social Good

Healthier communities, more financial freedom, more equitable narratives—we’re not the first to work on these goals, but behavioral science does mean we approach them in a way others don’t. Fifteen years of honing our approach has yielded an evidence-informed, people-centric framework that is responsive to varied contexts and communities. Read on to learn more about how we apply behavioral science for social good.

Learn more about our behavioral design methodology

New Perspectives = Better Outcomes

How can behavioral science promote justice and reduce mass incarceration? Go behind the scenes with us to see how a Massachusetts detective uses insights from ideas42 to keep more people out of jail before their trials in her jurisdiction.

Read the full story

Ten Questions with ideas42 cofounder Antoinette Schoar

Cofounder Antoinette Schoar reflects on how her work using mental shortcuts to create more effective training for microbusiness entrepreneurs has influenced our approach to real-world problems over the last 15 years.

Read the full interview

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