What's the deal with ChatGPT and AI marketing?
What’s the Deal With ChatGPT?
It seems like in a matter of weeks, we went from not knowing what ChatGPT was, to hearing about it in every conversation–especially about its potential for businesses.
ChatGPT is a free language generation AI tool created by Open AI. Remember SmarterChild, the AOL chatbot, or did you skip that chapter of the early 2000s? ChatGPT is kind of like that, but way more advanced.
It learned everything it knows by scanning the web for all that exists and combined that knowledge with an in-depth understanding of language. When you ask ChatGPT to generate a list of something, write a paragraph about a certain subject, or even rewrite an email to be more concise, it will do it–and fast.
ChatGPT is a truly impressive content-generation tool that uses natural language processing, but it has flaws. It shouldn’t be thought of as a one-stop shop to fill your content marketing needs, without human involvement.
Excerpt from How AI Marketing Can Grow Your Business
The Limitations of ChatGPT and AI Marketing
ChatGPT’s limitations in order of importance are:
1. It stopped learning in 2021
Did you read that right? This robot poured through everything on the internet up until September 2021, so it’s uncertain about anything that’s happened since then.?
Side note: We did have one very strange conversation with ChatGPT during which we asked who won the Super Bowl, it told us the exact score of the 2022 Super Bowl.? We reminded it that it stopped learning in 2021, to which it replied:
?“The 2022 Super Bowl has not yet taken place as of my training data cutoff date of September 2021, and I don’t have access to any information about it beyond that date.”?
…Strange.
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2. It struggles with facts
Accuracy and facts are hugely important factors for organic content, in terms of Google’s E-E-A-T rating. Want to achieve high rankings in the SERPs, or reflect relevant information in your press releases? In most content types, facts are crucial.
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3. It’s not creative
ChatGPT can only be as creative as the information it knows, so it cannot produce wildly innovative, original content or ideas. Everything it knows, it knows from something else on the internet. This means, if you’re using it to generate content for your website, you might be publishing content that exists similarly on someone else’s site. Duplicate content benefits no one.?
4. It gives strictly objective information
Sometimes anecdotes and personal perspectives add valuable context to situations that might not be black and white. Subjects like mental health, legal debates, and personal relationships are tough for ChatGPT to provide engaging information about.
5. It struggles with tone
Take this (very confusing) interaction, as an example.?
Either ChatGPT is gaslighting us, or that was a very timely typo.