What’s in a (company’s) name?

We often get asked why we named our company HappSales.

While I am sharing my thoughts here, I hope this article serves as a guiding light to our founding team whenever we are in cross-roads facing some tough decisions in the future. It could possibly be the very first chapter of our playbook!

Learnings from Marketing 

As a young marketing student a couple of decades back, I was fascinated with this word called “Brand”. I had learned that “Brand Positioning” was vital to differentiate and stand out from the clutter to maximize visibility. 

However, I later realized that a brand name is much beyond just a marketing topic. 

Brand & Inspiration

A brand is the soul of your company. It is a sum-total of a set of values, culture, goals, and philosophy that an organization stands for. It was imperative for me to look deeper and identify the true purpose of founding HappSales.

I was convinced that only a purpose-driven company will go a long way in achieving its mission.

I was fascinated by what Aristotle wrote – “happiness is the highest good and is realized through the practice of virtue”. After all, happiness is the real reason why we do anything, right? It is the ultimate purpose of human existence. 

I was fortunate to have met my partner and colleague Vijay who shared similar beliefs. We were clear in our mind that the very purpose of founding our own new world should be about attaining the pinnacle of fulfillment and happiness. 

Starting up a new company was a wonderful option for us to improve the status-quo and make the world a better place, and feel happy about it. And the icing on the cake would be to surround ourselves with happier people and then together spread that happiness around as much as we can.

We knew that our company brand name should have a flavor of happiness to make sure it guides us in all the decisions and actions we take every single day.

You might also observe that the word "app" is beautifully embedded - highlighting our focus on user-centric app strategy.

Paying it forward to my fraternity 

I started my sales career back in 1998, and never ever looked back! I stuck to my roots and always believed that it was one of the best professions to serve others; if done with the right intent and purpose. I always thought of sales professionals like doctors. They are expected to listen to customer’s problems and recommend the right solution/advice to relieve the customer of her pain. It is indeed a noble profession. 

During my corporate journey, I had the fortune of closely working with diverse enterprises on a range of transformation initiatives. I personally witnessed that many business leaders and customer-facing teams were frustrated with their current systems and processes; with their own set of specific challenges. It was not very different among many of my industry peers too. 

That’s when we decided to leverage our own past experience and learnings to solve those real problems and pay it forward to the fraternity. 

We always knew that if organizations have happy and productive customer-facing teams - business outcomes would just "happen"!

After all, happy teams are always better placed to keep their customers happy. And that's the mission we believed was worth pursuing.

Our Aspirations

By now, you would have figured out the genesis of our company name. 

We realize that charity has to begin at home if we have to stay true to this philosophy. Many companies refer to it as an employee-first culture.

The maximum potential of a person can be achieved only when he or she has a sense of fulfillment and happiness. And that is possible only when you have a culture of respect, trust, and transparency. We aspire to create an environment with this foundation; wherein employees are empowered to select roles that make them happy based on their inner motivations and intrinsic purpose. 

When employees have the highest happiness-quotient, they will serve customers with a lot of love. And invariably that love gets reciprocated. We want our solutions to have a positive impact on our customer’s goals and objectives; that would enable them to serve their end-customers better. When that happens, we are making them and in-turn their end-customers also happy. 

You can now see the cascading effect of this philosophy and the potential impact that we can create. Our aspiration is to create an enduring long-lasting institution based on these first-principles!

Share below your comments and thoughts on this approach — I’d love to hear from you and learn from them!

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Navin Nair is the Founder & CEO of HappSales - a software company on a mission to infuse happiness into ?????????????? ???????????????????? & ???????????????? ?????????????????? through user-centric innovations.

His deep passion motivated him to move out of the comfort and launch HappSales to help businesses and customer-facing teams in getting their jobs done faster and better in a unique and frugal way.

Prior to founding HappSales, he spent two decades in the industry with world-class organizations like SAP, SAS, Avaya, HCL, and Domino Printech; with extensive exposure across multiple industries and market segments.