What's to come for the year ahead

Michelle Wright, our Group Marketing Manager talks about the year ahead and our plans to help installers win new business.

This year, the cost-of-living crisis will change the pace and volume of what we've come to expect of late. To combat this, we need to up the ante in marketing. At Glazerite, we're getting back to basics with a combination of traditional and digital marketing tactics that will help our installers win new business.

When it comes to marketing support, we've always worked with our installers on a one-to-one basis, tailoring marketing strategies that will meet their individual needs. Our team is currently working with a number of installers on exciting initiatives that will take them through 2023 and beyond, including brand refreshes, updated social media content and dynamic website builds. We're also supporting installers who have space for showrooms with design and fit out so they can showcase products at their very best to prospective customers.

Alongside our digital tactics, we recognise the importance of traditional marketing and support our installers with a range of printed collateral including brochures, direct marketing and point of sales materials, which they can brand as their own.

With access to one of the broadest product ranges in the industry with the VEKA and Halo profile from VEKA UK , R7 and R9 from The Residence Collection and our newly introduced aluminium range product specification is never an issue for our customers. Coupled with the great service our installers pride themselves on the marketing support gives them the profile they'll need in their local markets for the tougher year that we're facing.

Contact our marketing team at [email protected] or me directly at [email protected] if you'd like to see how we can support your business.