But, What's the Catch?
Marketing is a critical part of any industry and security is no exception.
We market security externally to potential customers/clients who need improved security controls and processes.
We market security internally to employees and stakeholders as we push for better MFA options, more complex passwords, and least privilege controls.
But, sometimes the marketing drive can get a little ahead of the actual security project behind it.
I reviewed a web application vulnerability scanner that has this huge headline at the top of their website:
“ship your webapps… with zero known vulnerabilities, every time”.
When I talked to the security engineer, he admitted that marketing wrote that one.
Here is my favorite illustration of this concept from Jorge Monteiro on Linkedin in honor of Cybersecurity Awareness Month.
And it isn't hard to understand why this might happen, where marketing over-promises or over-hypes certain things. After all, marketing has different goals than security.
Security focuses on limiting access to data, patching vulnerabilities, and monitoring alerts.
Marketing focuses on sales.?
So, especially during Cybersecurity Awareness Month, but even at all times of the year, it is important to read security news, emails, infographics, and reports, with this question in mind:
Who made this resource and why?
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This question applies even to “Top 10 Lists”. This one is hard for me personally, because I have tremendous respect for the OWASP Top 10 application vulnerabilities list. It is a great way to get conversations started with developers and other teams in an easy-to-consume way. Once you have them hooked then, you can dive into deeper details.
But, even the OWASP Top 10 has its limits. For example, in its methodology section for 2021, they explain that they get the data that drives the list from “testing vendors by trade, bug bounty vendors, and organizations that contribute internal testing data”.
In other words, pentesters and security vendors that can help developers fix the very issues that are being highlighted.
Conflict of interest, much?
Does that mean we should ignore all security news out there (excluding this newsletter of course)?
No, of course not!?
But, it does mean that we have to read every resource with a discerning eye, to understand both the quality of the piece (including sources, methodology, and action-ability) and whether or not it can actually apply to our unique situation and environment.
Security and marketing are both critical.?
Just don't let marketing's goals let you lose sight of your own.
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Security News
Until next time,
The Craft Compliance Team