What's A Byzzer
John Maeda
AI @ MSFT / Laws of Simplicity + How To Speak Machine / LinkedIn Top US Influencer
Pronunciation: /?b?z?/
I've been looking for a new word to describe something like a blogger when it comes to websites, but with more of a small business owner's perspective. No such exact term exists, so I'm going with the word "byzzer" as an appropriate, inclusive word.
A byzzer is a business owner who uses technology-based services to advance their commercial objectives. They are an owner, and sometimes an entrepreneur when they've started their venture from scratch. Different from a techy, a byzzer is someone whose primary goal is to be just adept in technology -- the success of their business is what drives them.
Usage Example 1: Many byzzers are going online to create a presence on the Internet. They're different from the first-generation of techies in digital know-how, but they do not want to be left out of the digital revolution.
Usage Example 2: A blogger loves to express themselves online; a byzzer loves to get themselves a return on investment online.
Senior Business Innovation Consultant at SAP l Start-Up Mentor, Design Thinking Coach I Diversity & Inclusion Lead for NVT
6 年Building on your thoughts: you could name Byzzers also [Sales] Blog Rep. or Image/ Content seller or even Affiliate Marketer / Digital Content Marketer DCM ... :)
CEO and Founder of Oclef
6 年I’d go backwards in time and refresh a term that will be used for those who actually win out. If these individuals are not online and developing brand, they will lose sooner than later. Let’s just call them a - Small Business Owner.
Brand-led Transformation through Experience Design & Innovation. Talk to me about BX, CX, the intersection of creativity and technology. AI isn't going to take your job, but someone who knows how to use it might.
6 年Don't change "ogger." Continuity with the root word is critical. Last letter of first word, first letter of second. Blogger = Web Logger Clogger, Slogger, Jlogger, Flogger Zlogger = Business Logger
Design Research & Strategy Lead | ABB | former Microsoft | Master’s Degree in Digital Business | B.A. Candidate in Sociology
6 年Cool !! But, it sounds more like a description for all profiles that have digital skills (in some way) ??