What's the best subject line to use?

Sounds familiar? 

Read it somewhere? 

Been asking the same question? 

If you're a course creator, or a transformational coach...

You're gonna want to read this. 

This question keeps on popping up on most conversations I have, either, with a friend, a prospect, or someone in my network. 

I see it in groups on social media a lot.

If you use emails to sell or talk to your customers, chances are you've thought about it too.

A while back, I was talking to a coach, and her worries about writing were: 

"Finding the time to do it"

"Wondering if I am connecting with my ideal clients"

"Thinking if what I wrote is worth reading and if anyone will open it in the first place."

And all are valid questions to ask, right?

I mean, I ask the same questions myself even when posting on here.

Moments ago, I was staring on a blank page, racking my brains out on what to write. 

Then this notification popped up and, just like any normal hooman, dopamine shoot up, curiosity kicked in and I couldn't help myself but check and see who/what it is.

It showed my mentor's name.

I immediately checked my email, clicked it open, and went straight to his message. 

It's been like that since I signed up to his newsletter. 

Before getting on one of his programs, I was in his free Facebook Group where he'd regularly dish out valuable videos and content. 

Content that anyone in his market can take action on, use, and get results from. 

And after finishing his program, I understood the logic behind giving value and being consistent with your communications...

Be it on social media or through emails.

And one of his lessons stuck with me. 

Whatever it is you offer your market, it should be valuable in and of itself.

So people can take away something useful and will look forward to your every communication.

Now, I can only speak for myself, but from what I've seen... people that know him, do exactly what I did earlier after seeing that notification. 

Just by knowing who sent it, I opened my email, clicked his message, and consumed his content. 

Imagine if your that person on the other side sending those messages?

What would that mean to you? 

Higher engagement? 

Large following? 

More conversions and revenue? 

So, going back to the question.

If you're gonna ask me what the "best subject line" is?

It's this: