What’s Behind All the Buzz About WhatsApp Blue Tick Verification?

Hello, Hello, Hello!?

We’re officially in the last quarter of 2024.?

Time flies when you’re crushing goals and making big moves, right??

It’s the perfect moment to reflect on the wins so far and gear up for a strong finish.?

Also, the holiday season is just around the corner, and there’s plenty of excitement (and opportunity!) in store.

Talking of opportunity (read: missed opportunity), have you got the blue tick verification on WhatsApp??

Yes? Good!?

No? What are you waiting for? CHRISTMAS??

We’re sure you’re seeing the buzz around for it — and for good reason!

Let’s kick off this month on the right tick (see what we did there).?

What is the WhatsApp Blue Tick all about? ??

The WhatsApp Blue Tick is a feature that is all about boosting trust between businesses and customers.?

Remember the green verification tick? Blue Tick is the revamped version of the same. But it’s better and well…blue-er.?

This handy little badge shows up right next to a business’s name, letting users know the account is official and trustworthy.?

It’s WhatsApp’s way of saying, “Yep, this is the real deal,” which helps customers feel confident about who they’re interacting with.

Now, let’s address the elephant in the room.

Why Did WhatsApp Decide to Move From Green to Blue? ????

1. More Accessible for Small Businesses?

Unlike the old Green Tick, which was reserved for companies using the WhatsApp Business API, the Blue Tick is now available to all businesses using the WhatsApp Business app. That means more businesses can easily get verified!

2. Consistent Branding Across Meta Services?

Meta wants to keep things consistent across its apps like Facebook, Instagram, and WhatsApp. Switching from the Green Tick to the Blue Tick is all about creating a uniform look across the Meta universe!

3. Boosted Trust and Authenticity?

The Blue Tick means the business is genuine, trustworthy, and reliable. Plus, the color blue has always been a symbol of trust, loyalty, and security — think:?

• Facebook
• LinkedIn
• Pepsi
• Dell

What Does the Blue Tick Mean for Businesses with a Green Tick?

If you’re already verified, there’s nothing more to do!?

Your Green Tick will automatically switch to a Blue Tick, and the upgrade is completely free — no subscription needed.?

Enjoy the new look without any extra costs!

Who Can Apply for the WhatsApp Blue Tick? ??

Anyone using the WhatsApp Business app can apply!?

Just check your eligibility under Settings or Business Tools.

Here’s what you need:

• Be at least 18 years old.
• Have a profile name and picture.
• No active WhatsApp Business Premium subscription.
• Be active on the WhatsApp Business app.
• Be in a country where Meta Verified is available (like India, Colombia, Brazil, and Indonesia).
• Have recently sent a message using WhatsApp Business.

Subscription Options for WhatsApp Blue Tick?

Now, let’s talk money. ??

Here are the two key plans you can consider.?

A. Basic Plan

Priced at INR 639/month for a single app, it includes a verified badge, essential support, and impersonation protection.

B. Comprehensive Plan

At INR 21,000/month, it offers a verified badge, enhanced support, impersonation protection, and advanced features like case monitoring and visibility tools for better discovery and connection.

How to Get the Blue Tick on Your WhatsApp Business App

Getting the WhatsApp Blue Tick is easy — just meet the eligibility criteria, update your profile details (name, picture, address, etc.), and pick a subscription plan.

Here’s how:

• Open the WhatsApp Business app, tap the three dots, and go to Settings.
• Select Meta Verified.
• Choose a plan that suits you.
• Select your payment method and complete the purchase.

Note: Once purchased, your profile is locked for 20 days. Any changes will remove the Blue Tick, and you’ll need to re-subscribe.

How to Get the Blue Tick for WhatsApp API Numbers

Applying for the Blue Tick through the WhatsApp API is a bit more complex than using the Business app.?

But here’s the good news: it’s free!?

We’re here to make it simple for you.

Requirements to Apply:

• WhatsApp API Setup: Ensure your WhatsApp API setup is complete with your phone number.

• Meta Business Account Verification: Your Meta business account must be verified.

• Display Name Approval: Your WhatsApp display name should be approved and relevant to your brand.

• Two-Step Verification: Enable two-step verification for your number.

• Media Presence: Have at least three pieces of organic content in major publications (paid PR doesn’t count).

Once you’ve got these covered, you’re ready to apply!

The application process for the Blue Tick is the same as that for the Green Tick for WhatsApp Business API.?

Ideal Resource ??: Check out our Green Tick verification guide to learn the step-by-step process!

Here’s What We’re Saying ??

The WhatsApp Blue Tick is key to building customer trust and credibility.?

This famous badge shows users that your business is official and reliable, easing any doubts they may have about engaging with you on WhatsApp.

So, take the step to get your Blue Tick and boost your brand’s credibility — making your WhatsApp interactions even more impactful.?

Sign up for a free trial with Wati now!?

That was all from our side this week.?

Here’s to a fantastic week and quarter ahead.?

See you soon!