What's B2B Blue?

Ever feel like a lone wolf in the world of B2B marketing, needing a sounding board for those tough questions? You're not alone!

You walk into a marketing event and almost feel like an outcast. As B2C marketers spoke about IPL ads and the crazy advertising spend they had for Diwali.

Standing in the corner, you ponder, "Where are my people — the B2B marketers?" At that moment, it dawned on me that this situation must change, and action needs to be taken.

That's precisely what I've been upto for the last few months; B2B Blue is India's first exclusive community for B2B marketers in India. Before I dive into the details of what we're doing, here is some background on why we're doing what we're doing.

You may ask why embark on such a grand endeavor. The answer lies in a simple yet profound desire to fill a void that has long plagued professional marketing communities.

While the spotlight often shines brightest on metropolises like Mumbai and Delhi, we dare to challenge the status quo by venturing beyond geographical boundaries.

Our mission is clear: cultivating a B2B marketing community where learning and networking take precedence over mere event profiteering.

But why specifically focus on the B2B marketing community, you wonder? The answer lies in recognition of a glaring truth: the voices of B2B marketers often fade into the background amidst the clamor of mainstream publications. It's time to amplify those voices and provide a platform where they can thrive and shine.

So, what sets our community apart from the myriad others you may have encountered? It's not just about creating another digital echo chamber. Instead, we aim to foster an environment of continuous growth and collaboration.

Here's how:

Weekly Newsletter: Stay ahead of the curve with our curated digest of the most pertinent marketing news and insights, delivered straight to your inbox every week.

Virtual Workshops: Elevate your skill set with hands-on workshops tailored to our members' needs and aspirations. Whether you're mastering the latest digital marketing tools or honing your storytelling prowess, we've got you covered.

In-Person Events: Forge meaningful connections and glean invaluable wisdom from your peers through our meticulously crafted in-person events. After all, there's no substitute for face-to-face interaction in the digital age. As I write this, we're planning our first B2B marketing event in Bangalore.

But why should you trust us with your professional aspirations? For starters, I've been in the content/publication game since 2011, operating as an independent beacon of knowledge and insight.

We don't make a single penny from our efforts; it all goes back to the mission of connecting marketers and enabling knowledge sharing.

We don't peddle empty promises or regurgitate press releases. Instead, we abide by two guiding principles: don't sell anything we don't believe in, and we want to see cause and effect in everything we do (which isn't always easy, but we try and are still at it).

Every piece of content we produce is a testament to our unwavering commitment to authenticity and impact.

Yes, we're still in the nascent stages of our journey, and yes, there will be challenges along the way.

But we're not daunted by the road ahead; instead, we're invigorated by the prospect of co-creating something extraordinary with our esteemed members.

So, here's to building bridges, forging connections, and charting new horizons together. If you're interested in being part of the community, sign up here .

Yes, we're only accepting invites from B2B marketers within India, preferably senior B2B marketing professionals, to ensure the quality of conversations is as good as possible.