What's in an Automotive CRM?

Your automotive CRM is only as powerful as you make it. Given the highly competitive nature of today’s automotive market, it’s essential to assess your dealership's and target market's needs to choose the best and most efficient CRM for your dealership.??

When you can reach potential customers and offer them exactly what they are looking for, when they are looking for it, you’ll catch the attention of in-market shoppers. But how can you do that in a crowded, fast-moving marketplace? And how can you do that with the data already in your CRM??

When researching new automotive tech and powerful CRM capabilities, consider the following:?

• Number of customer insights provided. Valuable information that can guide your sales pros toward potential shoppers who are ready to buy through actionable insights and intelligent data, such as makes and models being shopped, changes in customer shopping intensity, and information regarding which customers are in equity.?
• Messaging and communication capabilities. Dealerships and customers are fast-moving, so it’s important to have an efficient and reliable communication plan. Look for an all-inclusive way to power your CRM to its maximum capabilities and get everyone on the same page.?
• Information availability. To facilitate the best and most efficient customer experience, customer status and information should be easily accessible from any web-based CRM and on mobile, and they should be available to everyone in your dealership.?

Build Better Relationships?

Relationship-building technology can power your dealership’s CRM to its full potential, helping you get to know shoppers on a more personal level. Imagine the sales potential if your dealership professionals could reach every in-market shopper early in their vehicle-shopping research. Being armed with information such as which vehicle makes and models customers are searching, as well as information regarding past experiences with your dealership, and even if they’re shopping the competition, gives you full access to how to direct your conversations. The ability to speak to each customer’s specific preferences allows you to have successful conversations and make more sales.?

Power Your CRM to Reach Everyone?

Today’s consumers are looking for dealerships that can relate to them and meet them where they are in their purchasing processes. That means being open to innovative ways of gaining shopper insights and more strategic ways of building relationships.?

It’s time to examine your dealership’s CRM and assess whether it offers the highest level of shopper insights. Your CRM can likely accomplish more. Without intelligence and strategy, you’re allowing potential customer relationships to slip through the cracks—relationships that could result in sales and lifelong customers.?

AutoAlert CXM Delivers Real Sales in Real Time??

POWER UP YOUR CRM CAPABILITIES TODAY?