What's the added value of customised products?

Despite the digitalisation of our society, customised products have become increasingly popular in recent years as a way for businesses to create a unique and memorable experience for their customers.

Studies

Studies have shown that personalised products can lead to increased customer satisfaction and loyalty, as well as improved brand awareness and recognition. Customised products can also help businesses stand out in a crowded marketplace and differentiate themselves from their competitors.

Key findings

I’d like to share some key findings on the added value of physical customized products used for marketing purposes:

1. Increased Brand Recognition: According to a study by the Advertising Specialty Institute, 85% of consumers can recall the advertiser who gave them a promotional product. This shows that customised products can be an effective way to increase brand recognition and awareness.
2. Promo products have impressive staying power. More than half of consumers report keeping some of the items they’ve received for at least five years, and 40% of consumers kept a promotional item for over a decade.
3. Improved Customer Loyalty: A study by the Promotional Products Association International found that customers who receive promotional products are 75% more likely to remember the name of the advertiser who gave them the product. This can lead to increased customer loyalty and recurring business.
4. Cost-Effective Marketing: Customised products can be a cost-effective way to market a business. A study by the British Promotional Merchandise Association found that promotional products can have a lower cost per impression than other forms of advertising, such as TV, radio, and print ads.
5. Memorable Customer Experience: Customised products can create a unique and memorable experience for customers, which can lead to positive associations with the brand. A study by the Journal of Marketing found that customers who received a personalised gift had more positive feelings toward the brand and were more likely to make a purchase from that brand in the future.

Conclusion

Overall, these studies suggest that customised products can be an effective way to increase brand recognition, improve customer loyalty, and create a memorable customer experience, making them a valuable tool for marketing purposes.

However, the effectiveness of customised products for marketing purposes can vary depending on a variety of factors, such as the industry, the target audience, and the type of product being customised. It's important for businesses to carefully consider their marketing goals and their customers' preferences when deciding whether to invest in customised products. Therefore, it’s advised to always consult experts on promotional products.

#marketingtips #customisedproducts #promotionalproducts #brandrecognition #customerloyalty