Whatever Content You Create, Be Consistent!

Consistency comes in two ways: Content and Conversations.

Her name tops the charts in Advertising, Branding, Marketing, Social Media, and Personal Branding. She is none other than Dr. Falguni Vasavada. She is currently a professor of Marketing and co-chair of the MDP at MICA.

I'm fortunate to have learned a few things about marketing and advertising from her. Still, in my recent conversation with her, she mentioned that one skill every marketer must have is?observation because the ecosystem is rapidly changing. Whether it is AI, tech, or consumer insights, observation skills have to be very powerful.

Dr. Falguni consistently posts Instagram reels on Women's Empowerment, Gender Equality, Body Positivity, Happiness as a Lifestyle, and Motivation. In my interview, she stated that consistency comes in two ways: Content and conversations. Read here to know about the golden principle of personal branding.

Her research in advertising shines a light on different perspectives, such as children, the portrayal of women, digital identity and portrayed identity, and so on. Dr Vasavada continues writing in marketing magazines and portals to spread her message and as a speak at notable events.??

Like any other woman, she, too, had to break the shackles of the patriarchal world to advance in her career. "I feel that every senior woman or woman in a leadership role must provide a safe space for younger, vulnerable women just entering the workforce. So, just by being somebody's safe space, you're giving women a lot of moral support to grow," says Dr. Falguni Vasavada.

Dr. Falguni Vasavada's ability to engage GenZ on serious issues through trending and entertaining content is truly inspiring. Her ideas, thoughts, and creativity in this area are a testament to her influence and the power of her personal brand.