What Zombies can teach you about CONTENT MARKETING?

Zombies are popular amongst every age group. They are smart, evil and also talented. They could be an inspiration to a lot of content marketers. Yes, you read that right! Zombies can teach you a lot about content marketing. Content creation is tough and so is being a zombie. Content marketers out there can certainly take a few tips from these scary creatures. Creating content and marketing requires skill. It is a productive and innovative way to get more leads. Read along to find out how and what to learn from a zombie to become a better content marketer.

●      Zombies are Interesting creatures

Have you ever heard that a zombie is a dull, boring person and you will be bored to death if you get a chance to hang out with them (without of course getting your human flesh sucked out)? No right? Then why would you create content which would put your readers to sleep?

Content marketing is all about how to add spice to your content and to market your product lucrative to the buyers.

●      Zombies are always on their hunt.

Zombies are always searching for their next hunt. They are never quite sitting ideal. They are always alert, and the moment they get an opportunity they completely suck out the human flesh. But you’re not a zombie. So you don’t hunt to suck human flesh. What you do is hunt content. Content which generates leads and ultimately increases the sales of your product/service.

Content marketers need to hunt a platform where the content will find the maximum number of readers. Be it through emails or social media platforms, and you need to ace up your game like the Zombies. Not a single bit should go missing or else you never know, a zombie might just attack you. To be able to manage your place in the rapidly expanding industry of content marketing and not being attacked by a zombie you need to hunt down the best piece of content and give it to the maximum number of readers.

●      Zombies are always awake

Zombies are never lying around and taking power naps now and then. Unlike us humans, they are not sleeping around and postponing their work. Content marketers need to jot down this point. No, it’s not possible for any human to be awake all the time, but you sure do need to when the time is right. Content marketing is all about creating and spreading the content in the right place at the right moment. Only once you know the right time and the right place you will be able to shine as a content marketer.

Stay alert and always keep a check on the events going on around you. You can get your content anywhere at any time just like a zombie gets its prey. Keep up with the trends and seek an audience from anywhere as a zombie doesn’t distinguish amongst its prey. Be a zombie when you are out there for some interesting content.

●      Zombies have a separate fan base

Zombies do have a fan base, and quite shockingly it’s a huge fan base. There are plenty of popular TV series and movies based on these creatures. Do you ever wonder why they are so popular? Well, the reason is simple. These creatures have a unique appearance in them which grabs eyeballs. Thus, the next thing you learn from the zombies is that you need to have a single element in your content which will increase your fan base just like the Zombies (or even more maybe).

●      Zombies can’t be dead

We all know very well that zombies can’t be dead. Why? Because they came back from death just like Jon Snow. Similarly, you don’t have to worry about your content’s end because it can be resurrected and can be brought back in the next season like Snow was brought back ( you will get the reference if you’re not living under a rock).

Your content can be written/ rewritten, edited and modified brought back to do some marketing. Don’t think about how editing old content can damage your marketing campaign. It is a constructive way to create active content for marketing.

●      Zombies are focused creatures

Zombies are not distracted by anything except human flesh. The only thing they want is human flesh. You can’t be distracted by petty things. All you need to think is how to create content which will be worth a read for the readers.

Losing out on focus can be a dangerous thing for content marketers. It is hard but also necessary to keep a straight one-track mind for content marketing. Researching is an essential part of content marketing. For, that one needs to have patience. Generation of leads is not a simple thing to do. You need to have an honest dedication towards your work.

●      Zombies to have deadlines

Zombies are always out there hunting in the night. Their deadline is up until the sun rises. Like the content writers, they too need to hunt down their prey before dawn. They take this deadline seriously and so should you if you want to be a successful content marketer. Deadlines are something you don't like to mess with... they’re scarier than zombies. It is essential to complete and share your content within the set deadline. It does not create a good impression if you miss out on deadlines.

●      Being a zombie is not easy

Remember one thing that it is not an easy thing being a zombie. They’re cold-human fleshed creatures who seldom find friends. Similarly, it is not easy being a content marketer either. Too many deadlines, too many keywords and gathering too much of information are what content marketing is all about. Well, this work is not a cakewalk, and thus, you need to be prepared for what you’re signing up for. The basics of content marketing should be clear to you like the concept of SEO and the use of keywords. Only then can you navigate a way to survive in this world of content marketing.

●      Zombies know what they want

Zombies want human flesh. They know that’s their ultimate goal. Similarly, as a content marketer, you should know your goal too. You must know your lead requirements. Then you need to act accordingly. Market your content in platforms where the leads will be more. This how you will get an idea as to how much you can generate out of each platform. Social media is the most favoured tool for promotion, and it provides ample opportunities for marketing.

●      Zombies know where to get what they want

Zombies have their location fixed for hunting down humans for human flesh. They know where they can get what they want. As a content marketer, you need to become like a zombie to find a platform to market your content. You should have your spot. The platform will give you the best opportunity for marketing.

As a content marketer, you should know all types of platforms that are available for your content marketing. Content marketing can be tougher than content creation. Content marketing skills are something that you acquire over some time. It takes time to figure out which platform will suit the best for your content, and how the marketing procedure will take shape. Once you have this figured out, you will also discover where to get what you want. You too will have your ‘own spot’ which will generate the maximum leads for your product/service.

●      Never underestimate a zombie

With a mysterious and huge fan base, zombies are still underrated creatures in comparison to ghosts and vampires. However underrated they might be, they’re still dangerous. Content marketers are also somewhat underrated in the field of marketing. Nonetheless, the potential they hold is something which is unfathomable.

●      Zombies don’t give up

Last but not least, zombies don’t give up. They are always searching. They’re always hungry for human flesh. As a content marketer, you must have the constant urge to form content and to spread it through the right platform. Marketing is not easy, and content marketing is even tough. It is hard to get enough content or for that matter a suitable platform for marketing but you should not lose hope. If the Zombies can, so can you. Make it till the end with zombies as inspiration.

Well, taking inspiration from zombies for content marketing is super absurd. But now you know that they can teach a thing or two. Marketing is not everyone’s cup of tea. If you are passionate about marketing, you shouldn’t give up. It might but hard initially, but once you figure out how and where to go for content marketing, you’ll have the ball rolling. Now that you have all the information that you could learn from a zombie go ahead and do some content marketing.