What is Zero Position in Google Search?

Zero Position listings are meant to provide instant answers to search queries. 

 Zero Position listings are displayed above everything else in Google Search Results and are also known as featured snippets. 

These listings are usually in Para, List or Simple Table format along with URL and Title of the source website. 

Please understand that all the tips I am Going to share would help only if your website is already ranking in Top 5 for your keywords.

We are talking about keywords that are either generic or too broad or are simple questions where search intent is to find a direct answer. 

So the First Tip is to structure your content in an easy to understand format for real people and algorithms as well. 

If you are using WordPress there are plugins to help you understand the readability score of your content. If you are not using WordPress, there are other websites like readable.com. 

Structuring Content in simple Question answers or FAQ format definitely works.  

Try to identify all possible questions that your target audience might have. 

Once this is done create Long form content to answer these questions.

Long form is usually more than 1200-1500 words. 

Use lots of bullet points, especially numbered lists, headings, subheadings and small easily scannable paragraphs. 

Long Form content would also help to rank faster in Top 5 search results. 

Structure your content in inverted pyramid format.

 Provide a short summary or answer at the top and then provide more information, explanation or details about the topic or question later in the body. 

Identify important questions in your industry by doing detailed keyword research.

 You can use tools like Ahrefs and Google Keyword planner to identify important keywords where the search intent is to find answers to specific questions related to your industry.

Hope that was worth your time. 

If you Have Questions, do drop a comment. 

If you found this article useful, please like it and share it. 

In the next article we'll be coming up with a completely fresh topic related to SEO. So stay tuned. 

 This is Rohit Vedantwar ,Co-founder and CEO @Supramind Digital. 

Thank You