What, You're Selling the Family Business?!

Selling a second-generation family business, especially when it's also the largest employer in town, is no easy task. There's the financial aspects, but then there's also what's said to whom, when and how among family members, managers and employees, community leaders, longtime partners, the industry you're in... Strategic communications is a must.

Here's a recent example of how advance planning helped a client of The Platinum Group. Others within the firm guided the owner through the process of deciding to sell, identified and then negotiated with buyers that were a good cultural fit with his company, and ensured the sale process went through smoothly and as planned.