What are your thoughts on B2B marketing? We asked PR pros to lift the lid...
In the world of PR, with its various subsets, specialisms and niches, misconceptions can arise about what goes on in other sectors. B2B is a big subset of public relations but it's still trying to shrug off its reputation for being a tad bit corporate.?
Perhaps, in the past you could be forgiven for making assumptions, but B2B PR professionals are hitting back against?what they see as common misconceptions they've faced and set the record straight.?
Thanks to Paul Nolan , Jasmine Caine , James Crawford FPRCA , Charissa Redfern , Katie Chodosh , Jennifer Mowat and Kate Baldwin for sharing their thoughts here.
Did you catch who took away the coveted Creative Moment Awards on Friday?
The event was bigger than ever this year, and there was so much creativity to be celebrated!
If you didn't see which campaigns, stunts, teams and creative won this year, take a look at our deserved winners.
Stunt is the most damaging word in PR, says Mischief’s Dan Deeks-Osburn
A controversial, but great column here from Daniel Deeks-Osburn ...
"Words matter, they shape how we understand our reality. PR professionals should understand this better than most.
"This is why it’s hugely frustrating when people both inside and outside our industry so quickly put “PR” and “stunt” together.
"When so many think that “stunt” is what we do, what we can actually do is diminished..."
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Hey PR, how’s your resilience today?
For all the major highs that come with a job in public relations, there are lows, and that usually comes from the amount of rejection PRs face. Aside from sales, there are few other professions that face rejection, high stress levels or are ignored multiple times a day.
How do PR professionals improve their resilience?
We asked the experts...
Thanks to Emma Ewing , Hayley Knight , Alex Shore and Karolina Szweda for their thoughts on this.
Catch our recent podcasts ??
How to integrate AI into your PR agency, the story so far
Billy Hamilton-Stent and Jon Lonsdale join Ben Smith to chat all-things AI, regarding Publicis Pro 's new AI tool, Otto and how it's benefitted their bottom line.
Sandy Lindsay MBE, founder of Tangerine PR on the PRmoment Podcast
Ben Smith recently chatted to Sandy Lindsay MBE about the twists and turns of owning an agency for over two decades. Hear how Tangerine has grown, how Covid was a huge stage of growth for them and who helped grow the agency to the size it is today.