What Is Your Superpower?
John Maybury
Helping Founders Speak With Impact ?? 10x10x10 - Next Auckland filming 30 January 2025 ?? Founder's Story Development, Storytelling workshops, Soft Skills Trainer
Do you think you have a superpower?
No, not like Superman, Batgirl, The Green Lantern or Captain America but special ability that you can harness and use in your content, so you stand out.
In written, imagery or video posts.
A few months ago, I interviewed a former radio colleague of mine, Robert Scott who is the drive announcer and current #1 Music Host in New Zealand and I asked him how he stands out from other radio personalities.
You know, what’s his thing?
He said to me “John, most radio people use humour as their superpower, but I have my guitar. That’s my secret weapon that has me stand out from others and it works for me”
If the #1 music host for 2021 uses his superpower, then you can too.
You might have seen that I’ve been posting vulnerable content over the last month and it’s working well for me. I’ve never had so many post views and subsequent profile views and then connection requests, so I’ll be writing more of these in 2022.
The flow on effect is people liking my content and getting value from it.
Building authority and offline conversations.
Building an audience that knows, likes and trusts you.
The obvious superpowers are humour, vulnerability, opinions, musical talents but often YOUR talents are hidden from your view, or you discard your superpower as “it just comes naturally for me” but that’s where the magic happens.
My first step in coaching you is uncovering what you’re NOT seeing but everyone else is.
So, today, I ask, what is your superpower and how can you use it in your content?
Post of the month
Come to my last FREE TRAINING for 2021
I have my last FREE TRAINING event for the year on Thursday 9th December at midday and I’ve left the best for last.
Getting more sales from your emails.
Join me and the legend and authority of email marketing Glenn Edley for this 30-40 min training on Thursday 9th Dec at midday.
Register below.
Client Of The Month
What do you think his superpower is?
Presentation Prompt Of The Month
Want To Up Your Game in 2022?
If you’re thinking of including video into your marketing strategy for 2022 , then let me help you in my public Facebook group and get your questions answered.?