What your second video should be

What your 2nd video should be

Let's assume that you have an about us video, or a team video, what would be next?

Small and medium sized businesses often make the mistake of seeing a video like a website, get one done every 3-5 years and you're good. The problem with that is 80% of internet traffic is video. So 80% of the time, thyre not seeing your messages. To win, companies are starting to turn to video to solve their business problems. Problems like:

·??????Recruiting

·??????Sales process is scary

·??????People think were boring

·??????We lack credibility

?·??????We are the underdog

·??????They think were too expensive

·??????They don’t know what we really do

·??????They haven’t seen our new product

·??????Lack of sales

·??????Crowded marketplace

Once you have decided on your most pressing business issue, take the following steps.

4 steps to solving a business problem using video

1. ????Define what is your first big business problem right now?
2. ?????Define the parts of solving that problem
3. ????Come up with an objective, and desired result
4. Define the desired result video will help with

This video, once produced, will be a powerful tool in solving your business problem. Tough business problems take all hands on deck to get them solved, and it will be no different here. The video isn't designed to solve the problem alone, but leveraged as a tool, it can remove barriers and build bridges needed to greatly speed up the problem solving process. We hope this helps. Please pass along any ideas or questions you may have, we love talking about this stuff. You can reach us here or on LinkedIn.