What is your sales message worth to your prospects? Find out now.

Could you imagine buying your wife an aluminum necklace for your anniversary? She’d probably mutter a fake laugh and you’d be in the doghouse. But there was a time in our history that wouldn’t have been so.

At one point, aluminum was actually MORE expensive than gold. In fact, when dignitaries were invited over, they would eat on aluminum platters and that staff would eat on gold because aluminum cost so much more. Why?

The limitations in technology made it extremely difficult, expensive and time-consuming to extract aluminum making it more valuable. Around 1889, new technology was introduced that simplified the extraction process, making it much cheaper to mine.

Aluminum became widely available and as a result, it’s value dropped because it was so accessible. The same thing is happening today in the business market.

As it relates to your sales presentation and sales communication skills, everyone has access to hundreds of different apps, cameras, YouTube, and media and as a result the market has been saturated the same way aluminum was back in 1889.

We live in an age where there is NO shortage of information. You are one Google search away from anything you want to know.

So here’s the question, as market conditions have changed, people’s ears have gotten picky, and people’s appetites to buy have changed, what has changed in your communication skills?

In your sales presentation design and your message delivery?

What are you doing differently to cut through the noise and make your message stand out from all of the others?

If you’re saying to yourself “But Brian, I am making videos and posting content on apps…yadda yadda.” Yeah, that’s awesome, you should be staying current, but that’s not enough.

Anyone can record a video and post it online. When it comes to making more sales and communicating with your audience effectively, it’s less about the medium and more about the message.

Your message is what’s going to differentiate you. When you tap into what your prospect wants (Not what you want or who you are), clearly communicate that you understand them and their needs and then combine it with modern means of communicating, you’ll be ahead of 90% of the people out there.

So ask yourself - have you become as popular as aluminum did it 1889 in terms of how you communicate? Are people glossing over you because your message is a dime a dozen?

And more importantly, if they are what are you going to do about it?