What is your Purple Cow?

Purple Cow is a concept coined by a very successful marketing expert Seth Godin. The basic concept of the Purple Cow is to stand out and be insanely different from your competitors.Among a heard of cattle stands a Purple Cow. This will force everyone to ask why it is purple. That is what makes Purple Cow remarkable.

 According to Godin, the world is full of mediocrity and if you want to be successful in business or in your personal life or in anything that you do, you need to be different – really different – in order to be noticed and to get ahead of your status quo and your competitors.

 Napoleon Hill said, "Success in this world is always a matter of individual effort (your Purple Cow), yet you will only be deceiving yourself if you believe that you can succeed without the co-operation of other people. (Ability to work among others harmoniously)"

 So what is your Purple Cow?