What are your promotional products really giving?
What are your promotional products really giving?
Whether you are a distributor or a buyer of promotional products, what exactly are you giving? The product is essentially an intermediary to something greater and it is important to have an intention for what that is.
You may respond and say, well, we have an event coming up to promote our company, ok but what are you really giving?
You may respond and say, well, we want to thank our customers for their loyalty, ok but what are you really giving?
You may respond and say, well, we have a budget of $100 each to spend on new hires, ok but what are you really giving?
You get the point.
In the world of quantum entanglement, everything is connected and the products your give-away and/or the merch you sell is a ticket to giving, really giving.
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To “really give” you must understand the intention behind it and plant that seed through the process of selecting a product and communicating clearly to your distributor for optimal results.
Can you imagine your customer receiving the product, how do they feel? Do they feel joyful? Grateful? Inspired?
Does the customer think, what is the point of this, I can’t use it? Are they then sent on a trip to the dump, recycling bin or donation center for a product that didn’t hold the weight of meaningful intention, usefulness or positive experience. Think about how that reflects on your brand.
Beyond driving traffic back to your business or creating an ROI, how are you creating a meaningful impression and exchange with your brand’s promotional products?
I challenge you to dive deeper into your why and be mindful of the products you select because the impact will be greater and the campaign more successful.?Creating a positive impact with promotional products can be a fun experience and wonderful way to impact people in real ways, so what will you really be giving in your next promotional campaign? Remember, the product is a vehicle for giving something memorable and meaningful, so proceed with intention!