What are your products and where are they serving?

Sometimes we don’t want cheap or free, we want the thing. So if somebody said to you, “I’ve just qualified as a tattoo artist and I need my first person to do a permanent tattoo on and it’s free”. What you’re saying, folks? I’m saying no way! That and waxing – not a chance! No way, thank you very much! Not a hope in hell!?

If they said, “I’ve just qualified, I’m fresh out, I’ve done loads of trials, here’s some of the work that I’ve done and I’m doing it for ￡50”, would you go? There’s nothing wrong with any of the answers by the way, this is your different target market’s mindset for money right!?

If they said, “well, I’ve been doing this, I was the best in class, even the lecturer said they’re gonna come and have all their tattoos with me but because I haven’t been doing it for very long, I’m still building my client bases, ￡250 pounds”, now are you coming??

It’s not what you’re selling, it’s how you’re selling it.?

Now if that person three months in, has done 500 tattoos because they’re completely committed and managed to split their time in some way, and then they’re charging ￡1000 pounds, then are you going??

Please know this – when you’re selling, some people want free shit, some people want cheap shit, some people want medium-price shit, and some people will always want the best. And it’s up to you to decide where you sit and what you sell where.?

So this question – it seems very simple. What are your products? What are your products and where are they serving? Which level of that transformation or that journey are your products selling on?