What Is Your Plan Now That Local Radio Clients Are Changing?

"The responsibilities of radio ownership far outweigh the privileges."

If you own or even manage a local radio station or cluster, that's familiar, right?

And you hear this one all the time. "It's lonely at the top!"

Or how about, "I'm too old for this s**t!"

Grab your free?Audio eBoost? (like rocket fuel for your career and local radio or radio cluster)!?We send only one (1) email a month and it is packed with ways to help you!??

One thing is very true. If you continue to do what you've been doing and you don't like the results, there may be some real questions to ask yourself about your business.

1. What has changed about your local radio business that you don't like?
2. How have you adjusted strategy to meet the shifting marketplace?
3. Do you have a consumer strategy (listeners) for growth?
4. Do you have a customer strategy (advertisers) for growth?
5. Does each of your radio brands have a specific strategy for programming and sales so you are correctly positioned to collect the most revenue?
6. With reduction in overall number of employees, do you have a way of truly producing great local radio brands the way you used to?
7. Do you have a resource for ideas? It is our belief that ideas sell today. Not commercials. Of course, we want to sell "units," but ideas are what will set potential clients on fire about engaging you.
8. Does your digital strategy include a strategy to drive profit margin (and not just shifting money)?
9. Finally, what is the plan - your plan - for meeting the new radio buyers where they are?

It's more than simply playing the best music or having the right local morning show or syndicated morning show.

Why Does A Branding Consultant Also Work To Encourage Your Complete Strategy To Make More Money?

Become a client and find out. You've waited too long before calling someone like us. And there is no one like us. Don't wait anymore. Our first consultation is free.

Why Radio Hires Us

We Improve Local Radio Stations In Ways That Listeners & Clients Notice?Rapidly

We improve the sound of adult music radio stations, talk and sports stations, help local radio stations define their brand and position so clients are in the best position to increase revenue. Most local radio stations are not rising brands today. If your local radio station isn’t on the rise, we can help you with the value of that brand.?

RPC?Coaches Talent & It Turns Into More Revenue

We help morning show talent (and other talents) improve their shows and increase their local market fame (which turns into more revenue). If you want to be like Spotify, we’re not for you. Healthy morning show talent (and other talent) grow the value of your brand or brands. Find out for yourself.?

We Work With You To Grow Revenue

We work with local leadership to develop sales strategy, help develop sales process and encourage local sellers. We understand this makes us a unique practice from other broadcast consultants in this business. We're okay with that if you are.

We Do Our Work Of Increasing Value On Both Sides Of The Business

Unlike almost 100% of programming consultants, we are?branding consultants?and we also do our work on the sales side of the business encouraging revenue increases with ideas, coaching and as opportunists and attitude evangelists.?See what ideas, encouragement, strategy, behavior and aggression can do for you.?

We are confidential and market exclusive for radio. Reach out anytime?[email protected]."

864.448.4168

We Do It All - Make Your LIfe Easier

Of course, we do it all.?Need your music to be right? That's us. Need talent coaching??RPC?does that. You need your music to be right? Let us introduce you to our?Music Lab?. You need daily music logs produced for you? Yeah, we do that well. You need sales and promotions ideas? That's us! You want to encourage your sales team? Yep. We do that, too. This ain't 20th Century consulting for programming. We step on the gas!

Reach Loyd anytime.?864.448.4169?or?[email protected]. Don't just read this. Subscribe free to Loyd's exclusive radio only podcast called?The Encouragers? The Radio Rally? podcast?(Apple, Audible, Spotify).?

Don't just read this. Subscribe free to Loyd's exclusive radio only podcast called?The Encouragers? The Radio Rally? podcast?(Apple, Audible, Spotify).?Read more of Loyd's radio sales columns @?RadioInk.com?anytime.?

We are....