What Is Your Personality Type, and How Does This Affect Your Success?
Colin Shaw
LinkedIn 'Top Voice' & influencer Customer Experience & Marketing | Financial Times Award Leading Consultancy 4 Straight Years | Host of 'The Intuitive Customer' in Top 2% | Best-selling Author x 7 | Conference Speaker
Welcome to?Why Customers Buy, my weekly LinkedIn Newsletter series that explores how customers make decisions. It reveals ways to unlock what customers really want with new concepts and practical tips that drive value. Subscribe today?right here.
In the book,?Quiet: The Power of Introverts in a World That Can't Stop Talking, Susan Cain makes the case that the world values extroverts but that introverts also have strengths that people should not overlook. Furthermore, Cain thinks introverted personalities also have much to offer the world. Today, we discuss personality and try to correct imbalances placed on one type of personality over another.
People misunderstand what introversion and extroversion mean. The common misconception is that introverts are shy, timid, and socially awkward. While all of those things can be true, and people that way are likely to be introverted, it is not necessarily the case for all introverts. For example, many actors are introverts, as well as stand-up comedians. Of course, many teachers are, too. However, these are all occupations that require being in front of people.? ??
So, introverts are not necessarily afraid of people or have a fear of performing in front of an audience. Instead, introversion means the person requires quiet, alone time to recharge. Introverts find being around people exhausting. Extroverts, on the other hand, feel energized by being around people.?
One way to think of the two personalities is how they get their power. If they get it by being around people, then extroverts. If they get it from quiet time, introverts.
Cain says people think about leaders and people who change the world as extroverts, and many of them are. However, some influential historical figures were introverts and relied on those personality strengths, like Rosa Parks, Chopin, Dr. Seuss, and Steve Wozniak.?
Personality vs. Situational Psychology
Personality research is fascinating. Psychologists fall into two large camps: Personality Psychologists and Situational Psychologists. Personality Psychologists study people based on their enduring traits. There are specific characteristics that make people different from other people, and we can group those.?
Situational Psychologists agree that we have differences, but those are less significant than how we interact with our environment. For example, behavioral economics is Situational Psychology. When you consider the concepts of Nudging or Choice Architecture, the idea behind them is when framed in a specific way, people will move in a predictable direction because of situational cues.??
The Big Five Personality Dimensions.
Another exciting area that falls into personality research is the Big Five Personality Dimension.
Five areas come up in personality research, often referred to as "The Big Five," which include:
(If you're curious about these five dimensions and where you fit on these, there are?quizzes that you can take online.)
Exploring these areas can be helpful from a self-diagnostic standpoint. First, it helps us think about ourselves differently, emphasizing or identifying some things that might be strengths for us or areas of opportunity. Also, they might make us more empathetic by understanding that people think differently from ourselves.
The Facets of the Big Five
When researchers created this Big Five Personality Dimensions structure, they created substructures under each trait, called facets. So, let's talk through each of these traits' elements that might help us understand the overarching characteristics a little more.?
Conscientiousness has the following facets:
Competence,?which relates to efficiency?
Order, which refers to the organization
Dutifulness,?which relates to how careful you are
Achievement Striving, which is how thorough you are
Self-Discipline,?which deals with laziness
Deliberation, which deals with impulsivity
Agreeableness has these:
Trust,?which is how forgiving you are
Straightforwardness,?which relates to being demanding
Altruism,?which is associated with warmth
Compliance,?which refers to stubbornness
Modesty,?which represents humility
Tender-mindedness,?which covers how sympathetic you are?
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Neuroticism has:
Anxiety,?which is how tense you tend to be,?
Angry Hostility,?which is how irritable you are
Depression,?how contented you are
Self-consciousness,?which is related to how shy you are,?
Impulsiveness,?which connects to moodiness?
Vulnerability?is related to self-confidence.
Openness has these:
Fantasy,?which is how imaginative you can be
Emotionality,?which explains how much significance you put on feelings
Esthetic,?which relates to artistic interests you may have
Action,?which describes how adventurous you feel
Ideas?that cover your relationship with authority
Curiosity,?which represents how much you explore
Extraversion includes these facets:
Warmth,?which is another way of saying friendliness
Gregariousness,?which relates to how to like the company of others
Assertiveness?represents how you present your ideas
Activity?describes how you feel about being busy and the speed you do things
Excitement Seeking,?which details how much stimulation you like
Positive Emotions?explains how you can experience positive feelings
So, How Can You Use This Information Practically?
I see myself and where I would rank in these facet lists, as I would wager many of you do also. For example, I am curious, naturally. When I get a new iPhone, I don't go to training for it to find out what it does. Instead, I push buttons and see what happens. That's how I learn. However, I also recognize not everyone learns best by pushing buttons willy-nilly and hoping for the best. To be clear, I don't see that as a criticism; one is not better than the other. There are differences, though; understanding them can help you work with people to improve outcomes.?
I don't see this information about personality as a way to manage people. For example, the Myers-Briggs test that many of you have probably taken and I used to use in my corporate career is not reliable enough, in my opinion, to make management decisions. Nor do I think that these personality traits are either. So, in other words, I wouldn't use results from this to make decisions about hiring or firing, management training, or anything else. Most of us do not have clinical training for this type of application. Instead, exploring these Big Five Personality Dimensions and their related facets is an excellent tool for self-discovery.?
?The Big Five and its facets are excellent for self-understanding. I think that understanding yourself is the first call of leadership. You need to know what you are like to understand your impact on others.?
If you extend that understanding to a customer experience, you will also know what's impacting you and why.?
The Big Five Personality Dimensions help us better understand our strengths and why certain things might be difficult for us. For example, it feels empowering to know why you think the way you do in situations and realize there isn't anything wrong with you if you feel anxious in social settings or haven't had enough social interaction.?
Perhaps most importantly, understanding these things about yourself and others opens our minds and makes us more empathetic towards others. Realizing other people might feel something different in these situations can make us better managers of employees and customer experiences.
If you have a business problem that you would like some help with, contact me on LinkedIn or submit your pickle here. We would be glad to hear from you and help you with your challenges.
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Guest Experience and Customer Service Expert and Leader. Designing outstanding experience. A caring Manager who develops and empowers her team. Team Recruiter and Trainer
2 年I would say I am an Extrovert, Agreeable and Open. Sometimes tho, as I have kissed the Blarney Stone twice as well as being 100% Irish, often I talk too much and need to remember that I have 2 ears and 1 mouth and thus need to listen more. ..
Guest Experience and Customer Service Expert and Leader. Designing outstanding experience. A caring Manager who develops and empowers her team. Team Recruiter and Trainer
2 年Love this Colin, it's right up my street.
Brian MacIver offers Sales Performance Improvement and Sales Consultancy.
2 年An interesting article Colin. Back in the 80's we introduced 'Psychologial Selling', Based on MBTI?. It was popular, with Training buyers, often not in sales, and with attendees Sales and Sales Management. Kirkpatrick Level 1 acceptable, Level 2 Moderate (questionable). Level 3 Behaviour was fascinating. After training Salespeople were meant to have a 'capability' to diagnose Buyer MB Type, then knowing their OWN MB Type they should modify or adapt their behaviour for a more successful Sales outcome with the individual Buyer. Post course attendees could NOT identify Buyer MB type, and at best had only a basic grasp of their own type. Often, they were wrong on both counts. They then used incompatible behaviours or simply failed to modify their behaviour. Level 4 Results - great claims for the successful use of 'Psycho' Skills were made, anecdotal claims were made, none bore examination. No increase in Sales Results could be attributed to the training beyond the Hawthorne Effect and Pygmalion effect. As a comparison, we had a greater Sales results effect by running a Paintball Day, with Sales and Marketing mixed teams. I'm an ENTJ whose Partner is an ISTP and a Psychology grad.
Helping organization grow, prosper and manage success in a brave new world. Expertise in Sales Planning and Implementation, GTM Marketing Stratagies, Executive Leadership, and Cost Controls.
2 年Colin, I really enjoy your posts and the Insightful information you share. Signing up for your news letter. Good stuff!