What Your Personal Brand Says About You And What You’re Hiding (The AI Mirror)

AI is more than a tool.

It’s a mirror.

Every time you use ChatGPT to rewrite your bio, tweak a LinkedIn post, or brainstorm a “perfect” caption, it’s reflecting something back at you.

Not just your words.

But your fears, your insecurities, and the parts of yourself you’re too scared to show.

What if I told you that the key to a standout personal brand isn’t polishing yourself into perfection?

It’s letting the mirror show your cracks.

Let’s face it.

We’ve all used AI to “fix” ourselves.

Maybe you’ve asked it to make your tone more professional, your ideas more palatable, or your story more impressive.

But every time you do that, you’re erasing the very things that make you memorable.

AI cannot...

• Tell the story of how you failed your way to where you are today.
• Capture the passion in your voice when you talk about something you love.
• Show the vulnerability that makes people trust you.

Your personal brand isn’t about being flawless.

It’s about being real.

So, how do you use AI without letting it erase you?

1. Use AI as a starting point, not the finish line. Let it draft your post, but then infuse it with your voice, your stories, your quirks.
2. Audit your brand for “AI polish.” Are you sounding a little too… generic? A little too… robotic? Time to add some humanity back in.
3. Share something only you can. A lesson from a mistake, a behind-the-scenes moment, or a take that’s so you it might make people uncomfortable.

AI is a mirror, but you control what it reflects.

Let it show the real you.

Not the one you think the world wants.

P.S. The next time you use AI to “fix” something, ask yourself:

“Am I making this better or just blander?”

Till next week,

Jennette