What is your Most Memorable TV Ad?

After 16 years in advertising, I've seen countless ads. Some are really bad, some are ok and a handfull are really memorable ads. There are a few that have stuck with me, and they all happen to be Australian classics. These 3 TV ads resonate deeply with me, perhaps because they embody that uniquely Australian sense of humor—dry, witty, and often irreverent. They are also all over 20 years old !!!

Every year, some of the best ads are created for the Super Bowl, showcasing creativity and impact on a global stage. But there's something about these Australian ads that makes them stand out, even amidst the global competition.

#Advertising #Australia #Youtube #Branding #creative #tv

"Shrimp on the Barbie" (1984) - Australian Tourism Commission

This iconic ad featured Australian actor Paul Hogan inviting Americans to visit Australia, famously offering to "throw another shrimp on the barbie" for them. The ad played on Australia's laid-back, friendly image and became a cultural touchstone, significantly boosting American tourism to Australia. The phrase "Shrimp on the Barbie" has since become synonymous with Australian hospitality worldwide.

"Great Wall of China" Rabbit Ad (2005) - Telstra / Bigpond

This iconic ad features a father telling his son that the Great Wall of China was built to keep rabbits out, humorously showcasing a common generational communication gap. The ad effectively underscores Telstra's message about the importance of staying connected and informed, making it one of the brand's most beloved and memorable campaigns.?

“Not Happy, Jan!” (2000) - Yellow Pages Australia?

This ad was for the Yellow Pages, it prominently featured the phrase “Not Happy, Jan!” in a situation related to a small business that didn’t advertise effectively. It became a catchphrase in Australia, and the ad is often remembered for its humorous take on business and marketing, reflecting the importance of proper advertising — even for food-related businesses.

What is your most memorable ad?

These are just three ads that resonate from an Australian perspective. Now, I want to hear from you! What’s the ad that you’ll never forget? Drop a comment below and if you have a link to the youtube and share your most memorable ad—whether it made you laugh, cry, or just stuck with you over the years.