What Are Your Marketing Objectives for 2019? Here Are Some Tips!

Let’s talk about marketing objectives. Obviously, you’ll need to

carry out a SWOT analysis, PEST analysis (more about these

later), look at your target audience, your customers, your market

research and your competitors, and put it all into a marketing

plan with an executive summary.

After all that, the next thing you need to ask yourself about

is your marketing objectives. If you do any type of marketing,

what are the objectives? Are you doing it just because you’ve

been told to do it or are you doing it for the right reasons? There

could be a number of reasons why you do your marketing. The

most likely one is to generate revenue.

If that’s your motivation, how much revenue do you want to

generate within a certain time? If your marketing plan is for

three months, how much revenue do you want to generate in

that time? If your objectives are to increase customer base or

footfall at your event or workshop, the question is: what do you

need to do to achieve that?

What works for me in marketing terms is to put on as many

events as possible. I find that free events and seminars are a

great way of reaching your target audience. But it depends

who they are and what their backgrounds are. For a firm like

ours, PR events like coffee mornings, networking events and a

Christmas party all bring in business.

At these events, people bring other people, mingle and talk

and we’re always in front of mind. How many of those would

you want to do? The key thing is to look at the marketing

objectives and ask if you’re able to score that way.

What is the goal and how can you reach it?

You have to put down realisticfigures and make sure that you

can actually deliver them.

But perhaps your marketing objectives are to land major

clients. If so, how many and by when? Perhaps you want to

become a market leader. If so, how are you going to do that?

Your marketing objectives have to be SMART. That is to say

Specific, Measurable, Achievable, Realistic and Time-based.

So every time you do any marketing activity – even if it’s just an

email activity for a few months – make sure you make it SMART

as well. Oh, and BHAG – naturally.

Ensure that your emailcampaigns and networking

events always have an objective.

Your financial objectives are also very important when

marketing your business, organisation or product, because

your marketing will help you drive the sales. So, what is your

financial objective? To increase sales? By how much? It might

be by percentage or cost – but by when? Can you achieve these

goals? Above all, always make your financial goals realistic.