What will YOUR luck look like?
Jay Clouse
Founder of Creator Science — helping creators get uncommon results. Studying others, running experiments, and sharing it all with 60,000+ readers!
Before I hit record on an interview for?Creative Elements , I spend a little time talking with the guest. I share what they can expect in the interview, some of the themes I want to explore, and then we talk about their?element.
I say to them:
“I like to orient each episode around an element of your personality, style, or approach that has helped you in your career…some people have said things like consistency, vulnerability, revision…does anything come to mind for you?”
And every so often…a guest says, “Oh yeah. Luck.”
My face lights up every time.
Because here’s the thing – whether a guest explicitly calls out the role of luck in their success or not, it’s almost?always?embedded somewhere in the stories they tell or the events that transpired.
And there are a couple of ways you can look at that:
I’m in the second camp. Because even though I often identify “luck” as a key ingredient for these creators reaching the heights they have, it’s not as if they rolled the creative dice one time and came out on top. No, their luck actually feels earned.
“Luck” lives in the world of odds or probability. We feel “lucky” when the odds are not in our favor, but we come out on top anyway.
Let’s say I give you a 10-sided die and tell you that once you roll a seven, I’ll give you $100. Odds are, you won’t roll that seven on your first roll. But if you did, you’d feel lucky!
But let’s say I didn’t limit your rolls either…I just told you that if you roll a seven, I’ll give you $100.
How many times would you roll that dice? With enough tries, you’ll probably hit that seven. And while that one role may still feel “lucky,” you improved your odds by taking more shots.
THAT is what I see in the stories of these creators.
Sure, they got lucky at one point in time…but it’s?always?after years of rolling the dice and fighting against the odds.
The odds were not good that I’d be able to earn meaningful revenue from a podcast. The odds are not good that anyone will care what I write about!
And for a long time (again, years) I did?not?earn meaningful revenue from a podcast, and very few people cared what I wrote about.
But I kept rolling the dice. I kept publishing. Each of those things I publish are their own lottery ticket in a way. You never know which one may hit!
And unlike actual gambling, the downside is?so low. Sure, you’re?losing some time. But what if you’re creating things you’re proud of – things you WANT to create anyway? Where’s the downside if they don’t hit right away?
I still haven’t experienced what feels like my “lucky” moment of inflection yet. But I know that it’s coming…because I’m continuing to take shots.
I can’t wait to see what MY “luck” looks like, and I’m excited to hear about yours too.
#73: Taylor Schulte – Creating a winning content marketing strategy for a professional services business
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Taylor Schulte?is the founder of?Define Financial , which manages over $120 million in assets and specializes in retirement & tax planning for people over age 50.
He's been named been recognized as a “Top 40 Advisor Under 40” by?InvestmentNews?and named “The #2 Independent Advisor in the U.S.” by?Investopedia.
Taylor hosts Stay Wealthy Retirement, a Forbes Top 10 Retirement podcast.
And in 2020, Taylor co-founded?Advisors Growing as a Community , or the AGC. The online community has more than 150 members and generates more than $225,000 in annual recurring revenue.
In this episode, we talk about how Taylor found his initial clients, the short-term and long-term marketing strategies he’s put into place, how he literally structured his client-facing website, how he leverages press mentions, and why an abundance mindset has helped him stand out in a competitive field.
It's available on any app you use to listen to podcasts.
→?Listen to the episode ???
→?Show notes ???
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Thanks for reading! I'm glad to be sharing here once again on LinkedIn. I'd love to learn more about YOU, and you can tell me about yourself just by commenting on this post.
?? Let me know in the comments:
I'll do my best to respond and be helpful.
Hey, I'm Jay Clouse! And I'm building a life of?creative independence .
Most of my creative energy is directed towards my podcast,?Creative Elements , and my newsletter,?Creative Companion .
I've created a number of courses and workshops including my best-selling?Podcast Like The Pros ?and my?Freelancing School Course Bundle .
I want to support YOU on your own journey to creative independence.
The path is long, but you can do it. And I'll be right there by your side, encouraging and inspiring you the whole way.
Environmental Consultant | College Professor | Professional Development Advocate and Coach
3 年Such a great point Jay! Building on what you said, you could even say that your probably of success (AKA luck) improves every time you try because you’ve had the chance to learn from your previous attempts!
Executive Assistant at ZTE Corporation
3 年Luck can't? be easy without hardworking. Almost we think If I would be a lucy man like X,Y,Z.But they are thinking anothers.So luck is god gifted.
Fitness Professional, Dentist and Fine Artist and Graphic Designer (Self-employed)
3 年Thank you so much. I'm an artist and sometimes I question the" luck" thing. This post made me realize that I need to keep rolling the dice.
Chief Executive Officer at AireXpert
3 年Always worthwhile to explore how luck can be self generated, grossly under appreciated and often misunderstood!