What are your KPI's? Financial Jargon and What It Means.

Inside this issue:

?? The 10 Essential KPIs for Sustainable Growth

?? Cash Flow Mastery - How to Stay Profitable in Any Market

?? The One Financial Metric You’re Ignoring That Could Transform Your Business.

The 10 Essential KPIs for Sustainable Growth

You’re in the business of delivering results, whether that’s through optical care, laser treatments, or aesthetics. But behind every thriving business is a strong financial foundation. Without clear visibility over your numbers, growth can feel unpredictable – or worse, out of control.

When was the last time you really looked at your numbers? Not just your bank balance, but the key drivers of profit and long-term success?

If you’re not tracking these 10 Essential KPIs, you’re flying blind:

?? Cash in the Bank - The real-time health check of your business.

?? Net Profit - What’s left after everything is paid - this is what truly matters.

?? Invoiced Amount in Period - The total revenue billed - but is it converting to cash?

?? Average Days to Issue Invoices - The longer you delay invoicing, the longer you delay getting paid.

?? Cash Receipts in Period - Money in. Cash flow is king.

?? Total Costs - Do you know where every penny goes?

?? Cost of Goods Sold (COGS) - The direct costs associated with delivering your services.

?? Total Controllable Costs - The expenses you can manage and reduce strategically.

?? Cash Forecast - Predict your future, don’t just react to it.

?? Working Capital Ratio - The balance between assets and liabilities - and a key indicator of business stability.

Which of these are you actively tracking? How many are you not?

Cash Flow Mastery - How to Stay Profitable in Any Market

You’ve probably heard the saying: “Revenue is vanity, profit is sanity, but cash is reality.”

Yet so many business owners focus purely on sales numbers while ignoring cash flow - the lifeblood of the business. The biggest cash flow killers?

? Delayed invoicing - Bill as soon as work is completed. The faster you invoice, the faster you get paid.

? High overheads - Review expenses quarterly and cut anything unnecessary.

? Poor forecasting - If you don’t predict cash shortages, they will catch you off guard.

Try this: Project your cash flow 90 days ahead. What gaps do you see? Address them before they become problems.

The One Financial Metric You’re Ignoring That Could Transform Your Business

Are you tracking your Working Capital Ratio? If not, you could be running your business on thin ice.

?? Working Capital Ratio = Current Assets / Current Liabilities

A ratio of 1.2 - 2.2 is generally healthy. Anything below that? You may struggle to cover short-term expenses. Anything too high? You might not be investing back into the business enough.

?? Action Step: Review your Working Capital Ratio today.

What’s your number?

Let’s Build a Financially Stronger Business Together

We help business owners like you create predictable, high-profit businesses with financial clarity.

If you’re serious about scaling profitably while reducing stress, let’s chat. You cannot carry the boat alone. Being a business owner can be a lonely place - and at times, difficult to know what to do next.

??Click here to find out more and how we work.

Let’s grow.

Mark Shortt

Optima Success

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