What your ?? inbox is missing

This is a reprint from Sports Geek News. You can sign up here.

Over the years, Sports Geek has evolved from helping teams start using social media and developing internal digital teams to driving high-level strategy and projects to taking on content and community efforts for clients.

There have been various projects in between filling the gaps where our skills across digital, marketing, technology and sports business trends have been able to help clients.

Yes, we do this email (mostly weekly) and the podcast (331 episodes and counting) but our day-to-day and primary focus is helping clients succeed.

My question is, what problem could we help you with?

Cheers

Sean

PS Can sign up for this email here - SportsGeekHQ.com/SGN

What Sports Geek Reads

NFL Draft 2023 to feature Midjourney generative AI artwork - Ad Age

Expect to see more sports continue this trend of using generative AI tools like Midjourney. What tools are you using?

Why Gen Z content creators were a key part of the NFL Draft - Digiday

Over 40 content creators were in Kansas City, either collaborating with the NFL or creating content for their audiences. As discussed with Andrew Pragnell in the latest episode, engaging with fans via these creators will be vital to connect with new audiences and developing new content to help them become fans.

Facebook referral traffic to news sites: How it has plunged - Press Gazette

Facebook has been a leading source of traffic for sports over the past decade. The data in this article shows it is declining. Places more importance in owning your fan’s data to not rely on Facebook for key traffic.

Want help reviewing your data strategy and optimising your email efforts? Please get in touch

This free TV comes with two screens - The Verge

Cue the outrage from the internet. A TV that screen that serves ads to customers ALL this time? So exactly like the social media platforms that consume our mobile viewing habits. Apparently, 100K signed up in the first 36 hours, according to Variety

Why Even Riot Games Isn't Immune to the 'Esports Winter' - Jacob Wolf 

This article articulates many reasons I sold our esports teams Gravitas as gaming & esports as an industry that hasn’t developed a substantial audience (and supporting metrics) to match the hype around it. I learned a lot about gaming and esports, but more work needs to be done in fan engagement and commercialisation for sustainability for the industry.

Texas man becomes unlikely Australian rules football star - 60 Minutes

Good to see Mason Cox’s story being told back in the USA. As a Pies fan, I love what he is doing on and off the field. He is building a media platform with his Mason Cox Show.

New podcast

Andrew Pragnell - New Zealand Football

In this episode with New Zealand Football CEO Andrew Pragnell we explore the evolving landscape of sports media and engagement. From athletes becoming content creators to the increasing demand for women's sports content, we delve into the trends shaping the future of sports coverage. 

Andrew shares insights into his experience working on a joint bid for hosting the FIFA World Cup and the importance of advocacy in promoting sports events. We also discuss the cross-industry collaboration and storytelling taking sports entertainment to new heights. 

More episodes are available in the Sports Geek archive: SportsGeekHQ.com, Apple Podcasts, Spotify, Google Podcasts, Pocket Casts, YouTube, TuneIn and SEN app.