What Is Your Digital Footprint And Why Should You Care?
Carlos Batista
?Helping Coaches Turn Connections into Clients with Proven LinkedIn Strategies. ? Optimize your profile. ? Build your authority. ? Generate consistent leads.
In July 2021, there were 4.80 billion Internet users that represents 60.9% of the global population with more than 90% of these users searching for a product or service to buy online. Google processes over 3.5 billion searches a day and has more than 90% of the market share with 46% of product searches beginning on Goggle.
These statistics are predicted to continue growing steadily year on year as the global Covid19 pandemic forced people online due to lockdown restrictions. The pandemic continues and with it, so does the online activity.
What is your digital footprint?
In basic terms, this is your online presence and consists of your website, social media profiles, blogs, online directories, search engine listings, and any other platform where your business, products, or services are listed.
With Google producing 23% of website visits through organic search, the potential to attract your ideal client, generate leads, and convert them to clients has the potential to take your business to the next level and beyond.
A large portion of the global population now has a new habit of searching for just about anything online and if they are not finding you, then they are finding your competition.
Why should you care?
Businesses that adapted to and leveraged the digital world during the pandemic not only survived but have developed a new market that grows month on month. The digital world provides any business with almost unlimited opportunities for growth through local, national, and international reach.
Taking your brand global is now easier than ever before but, it’s not as easy as having an online presence and the visitors will come. Today’s consumer is spoilt for choice so if you are going to be the chosen product or service provider, then your digital footprint needs to be optimized.
What is an optimized digital footprint?
Your potential customer has one very simple question he/she needs answering and in a few seconds. That question is… ‘What can you do for me?’
Answer that question effectively and in the shortest time possible and you will generate all the leads your business needs.
This may sound like child’s play but, there is a very clear and effective process involved that does not require technical expertise but, certainly requires it to be set up and implemented in a specific order with proven strategies.
So, again, why should you care?
The best way to show you the importance of an effectively optimized digital footprint is to provide you with evidence of what is happening online. The information quoted below was obtained from trends.google.com.
One of the biggest challenges any business has is lead generation followed by closing a sale but, without leads, there can be no sales. A search on the popularity of the term ‘lead generation’ shows how businesses are leveraging the digital world. The graph below shows how the popularity of this search term hovers between 50 and 100 with clear growth since January 2021.
Looking at the interest by region you can clearly see the popularity on a global scale as indicated in the image below.
If we now add the term ‘online business’ and compare it to ‘lead generation’, the results speak for themselves as shown in the image below.
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These statistics clearly indicate the opportunities that await online for businesses that have optimized their digital footprint.
What is an optimized digital footprint?
To effectively answer the needs of your prospective customers, you need to optimize your website, social media profiles, online listings, and any other platform to your ideal customer.
You have very little time to capture the attention of a visitor, or they will move on to your competition. There are three places where your potential client goes to verify your authenticity, as well as check on your credibility and these, are:
·????????Google search
·????????Your website
·????????Your LinkedIn profile
If these platforms are not optimized or do not present your brand consistently across the Internet, then your credibility will be questioned by the potential client. Your digital footprint will either make or break your business online.
Request your complimentary digital footprint audit report
The Business Coaching Hub has been providing digital footprint audits since 2019 and has successfully helped business owners to optimize and then leverage their digital footprint to attract more prospects and leads that they then convert to clients.
You can claim your Free Digital Footprint Audit Report by Clicking Here! Your report will be emailed to you within 72-hours of your request and all information will be kept private and not shared with anyone.
Claim your Comprehensive Digital Footprint Audit Report and get clarity on what you need to consider implementing to improve your online presence and grow your prospects, leads, revenue, and profits. Claim Yours Here!
Carlos Batista
Business Transformation & Growth Specialist