What your customer George will buy next week....
Yiannis Stamoulis
CEO-Founder @ mobiplus | AI, Shopping Personalization Platform - In store & E-commerce and increase revenues up to 30%.
We are week 4 in lockdown of covid-19 and things look better for Greece.
Some of our retail customers believe that they will resume operations after 27th of april.
When businesses start to work again the second step is to learn from the habits of your existing users, who left their phone , email or something else that can identify them.
User based recommendetions...phase 2
Based on your users' actions so far , it predicts what they'll buy next
It records the following elements:
https://documentcloud.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3Aadb79bd6-72eb-4116-b000-2acc2ef3ad87
The technique used is Collaborative filtering where it finds the similarities among your users and their purchases, and from there you predict what will buy the next.
He identifies the shopping journey of each individual and it predicts what he will buy after!
And notifies him in his mail , mobile, chat and other communication tools he may use in the future.
It also performs recommendations to new customers with similar shopping characteristics via mobiplus app.
The time to learn in a business with 7000 products, 500,000 users and 1.5 million sessions per month is about 4 months.
Its important that you provide consumers a next level of service immediately, understand their shopping habits, anticipate their needs , notify them, make them happy and break apart from competition.
Hybrind recommender.
The next step is to utilize both models, item based and user based recommender to make product recommendations.
Feedback system
The machine looks at the actions that the user performs with the recommendations,from your eshop, from his mail,from your app,from the chat tools,from mobiplus ,it learns further and it continuously improves the recommendation mechanism.
It uses elements like click, sessions,purchases,time he remains on product, likes, etc. and thus improves its knowledge of each user.
Contact us now to see how the mobiplus shopping recommendation can get your business into the new era!