What Your Clients Say Behind Your Back - And Why It Matters!
Ellen Melko Moore
Your LinkedIn Strategy is Hurting My Heart and My Eyeballs | "America's Top LinkedIn Thought Leader" - Forbes | Helping 7-8 Figure Businesses Claim The Top Spot w/ Most Lucrative Position, Niche, and "BSOT" Messaging.
What do your favorite clients say about you to THEIR friends and networks?
I mean, what do they say, exactly?
Do you know? I usually don't. Not until I ask them.
And sometimes, when I see the emails/messages they are actually sending to their friends and colleagues, I am totally shocked that
A) I did such a p*ss-poor job at setting them up to share MY brand effectively (I always get more excited about them sharing THEIR brand).
B) I haven't provided them really simple tools to help them share, such as an email introduction template.
C) I haven't given them - or any of my audience - a truly "shareable" message they can start with.
A truly shareable message is 12 or fewer words long (we fall down laughing these days remembering 30 second elevator pitches - sorry, BNI!). And it is EMOTIONAL. It provokes an emotion!
"We help consultants attract and close top 1% clients on LinkedIn."
That's not quite right. But it's a start.
D) Lastly, I'm often surprised by what our favorite clients consider the most exciting or major benefit of our work together - or by the way they would express it. And that's really important to pay attention to. Because language - and appreciation of certain benefits as MOST important - is always shifting.
What do your favorite clients say about you?
领英推荐
If you know.
If you don't know, what do you hope they say?
What are you going to do in order to help them say it?
How shareable are you?
#linkedin #clients #sales #brand #clientattraction
_____________________________________________________________________
Want some help getting more shareable?
Feel like joining the elite clients who've 10x'd business by getting Supertight on LInkedIn?
You can use this link to sign up for a LInkedIn Profile/Strategy Audit. I will get on Zoom to work with you for 30 minutes and give you some upgrades you can implement immediately. No stupid sales nonsense EVER.
https://schedulesupertight.as.me/LIA
Scale Your Impact and Income w/o Sacrificing Your Sanity ?? Business Growth Strategist for Coaches ?? Scalable Genius Method? ??? Podcaster ?? Co-Founder GEM Networking Community
1 年I recently helped a client put together a one-sheet PDF for referral partners. We included a list of things they might hear her ideal client say, what they could say in return to set up the referral, and the call to action they could use to send someone her way. It made it clear and easy who to send her way and how.
Revenue Producing Execs??Accelerate your path to a high-impact role|You’re in the room where it happens ??|Be Invaluable|You know there's more|GSD| Recovering HR Exec |Marathon Runner/Triathlete ????♀? ??♀???♀?
1 年Ellen Melko Moore if we don't know what our clients say about us then we are truly in the dark and need to get out, fast.
Do you take your natural chutzpah for granted? I'm focused on the intersection of performance and chutzpah, where key success characteristics and attitude meet boundaries that need stretching.
1 年Another eye-opening article, Ellen Melko Moore. You create a necessary awakening that there are better ways to accomplish our objective of getting referred and shared by people who value our work.
Iconic and Off-The-Beaten Track - On The Spirit Road: Active Travel to Understand Yourself | Share With Others | Private Groups for Meaningful Community | Local | Slow | Wellness (Read Bio For More)
1 年Ellen Melko Moore I hope clients share: "she gets my travel dream and then makes it happen for me"; "Her Private groups and or having Amy create a private group travel experience is a life memory in the making"; Amy is attentive, a strong listener, and creative- your itinerary will match your lifelong dream"; Iconic and Off-The-Beaten track specialist; Amy creates community. This copy is more than 12 words. It needs pithiness! Excellent advice, Ellen.
Fun "Anti-CRM" for Solo Consultants Who Hate "Selling" but Love Serving Clients. Put the "relationship" back in CRM: conversations, referrals, follow-up, lead magnets, proposals. Host of the Sales for Nerds Podcast ????
1 年Such an important point. These people are your sales team. Empower them to help you!