What if your client has simply misunderstood what to do?
I’d like to share a real-life example from my experience as a?They Ask, You Answer coach ?to share a few key coaching questions with you.
In this scenario, the client has agreed that they want to be successful with They Ask, You Answer; we’re doing the work, but early on in the process they come back to me and say something like:
“We’ve decided that we aren’t going to talk about pricing on our website!”
Now, discussing pricing is a major element that impacts a client's ability to become the most trusted voice in their space.?
Having worked through this example dozens of times, the biggest mistake the coach makes is immediately shifting into a pitch of why the client needs to discuss pricing on their website.
The coach reacts by shifting into an ‘I’m right and you’re wrong’ type mindset,?which almost always becomes a debate or an argument and doesn’t lead to a good outcome or coaching experience.
The power of leading with questions...
Instead, what the coach needs to do is not make assumptions and shift to asking good questions.
The two key questions that help you respond better in a situation like this are:
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In turn, what we tend to find is that the client has simply misunderstood and is unclear about what they are supposed to be doing.
And so, our job as coaches is to not prove them wrong or make them feel like they are wrong, but instead assume that they’re not clear, because if they were, they wouldn’t be having this challenge.
DFTBA!
Chris.
PS.?If you'd like a weekly letter and more coaching resources/tips from me, go ahead and?subscribe to my weekly letter ?that lands in your inbox every Thursday.
Photo by Michal Matlon on Unsplash
B2B Marketing Strategist & Coach | Helping Service-Based B2B Companies Achieve Sustainable Growth Through Strategy, Websites, and Content
1 年Great reminder. Context matters, and running on assumptions (rather than asking questions) about the context usually causes needless friction and conflict.
Communicating sustainability (without greenwashing) | Carbon Literacy for Marketing Professionals | Re-Action Co-founder | born at 339ppm
1 年Great example, it's so easy to adopt the right / wrong position. Thanks for the reminder. Hope you're well btw.