What is your Business's Story?
Allen Ruddock
★ Do you want more business from LinkedIn? ★LinkedIn Expert working with you to create a powerful 1st impression & leverage it to get more leads ★LinkedIn: the trusted social platform ★Samaritan & Mental Health advocate★
Today is Everyone Writes Day!
It's a day when schools across the UK dive into the world of words. Everyone, staff and pupils, is encouraged to write, to try new things. To write about something different, and to tell stories.
Businesses should do the same.
What is your business story?
As a project and programme manager, part of my role was to train the next cadre of project managers. Project management can be a pretty dry subject.
So I brought it to life with stories. Things that happened to me and my colleagues while running projects. Lessons I learned and could share. These stories brightened up an otherwise dull subject. They gave it practical meaning.
You have those experiences in your business. You could share and educate your prospects and be far more engaging than run-of-the-mill marketing copy. No AI tool can compete with your own lived experiences.
Curiosity wins
You may be thinking,
This won't work for my business
Instead of dismissing the idea out of hand, why not be curious? Ask the following question:
How could I make this work in my business?
As a business and LinkedIn coach, I am always encouraging my clients to do this. Within the Linked Business Mastermind membership, I encourage members to bring their curiosity to our weekly mentoring and clinic calls.
The answer is often to use your profile and posts to tell a story. It's the way knowledge has been passed on since time began.
Your story needs a structure
To be effective in marketing, your story needs a structure.
领英推荐
The hook
This is the heading or opening line to grab the reader's attention.
A Question or context
Something to keep the reader engaged and get them thinking. Sometimes the hook is the question.
Authority
Why the audience should listen to you.
The Content
The story you want to tell.
The Conclusion or Call to Action
What do you want the reader to do as a result of reading your post?
Every day is a school day
Life and business bring something new to us every day. We can't stop or control that. All we can do is control how we react to it. We can, and should, choose to learn from it.
So let's learn from what schoolchildren all over the UK are doing today and apply a bit of storytelling magic to our businesses.
If you need some help doing that on LinkedIn for your business, let's have a chat.