What if your business card could talk?

What if your business card could talk?

Instead of handing someone a piece of paper, get your voice in their ears, tell them a story, and give them a reason to connect with you. That’s exactly what a podcast can do!

In episode 317 of The Pharmacist's Voice ? Podcast , I share my speaker pitch and learning objectives for the 2025 APhA ( American Pharmacists Association ) and OPA Ohio Pharmacists Association Annual Meetings. The proposed session title was, "A podcast is a business card that talks.” Spoiler alert! I was not chosen as a speaker for either meeting.

Click to listen ?? https://bit.ly/4hUz2VS

The learning objectives double as a 6-step exercise for building a podcast that can be used as a business card. So, if you’d like to use a podcast as a business card, try the 6-step exercise below. A fictitious podcast example is used in this episode.

  1. Define your niche.
  2. Compare your business or organization to a competitor. Indicate what sets you apart from them.
  3. Apply your competitive advantage to podcasting. Brainstorm how podcasting can help your business or organization stand out.
  4. Analyze your audience’s pain points and feedback, and develop 5 podcast episodes that offer solutions, using your area of expertise.
  5. Develop a timeline for your list of 5 episodes, and program the dates for recording and publishing them into your calendar.
  6. Create your vision for podcasting success, so you can recognize when you have achieved your goal for podcasting.


Your voice matters, and it gives you a competitive edge. It sets you apart. Some pharmacists use podcasts as business cards, but you are not required to use your podcast as a business card. The choice is yours!


Imagine if your business card could talk! Maybe podcasting is right for you. If you’d like help starting your podcast, send me a message through LinkedIn or my website: https://www.thepharmacistsvoice.com.


If you know someone who might like this episode or would like me to speak to their group about using a podcast as a business card, please share this episode with them.


Thank you for subscribing to my LinkedIn newsletter!

Win charles

Content Developer at win at life

1 周

Love this

回复
Jackie Boyle ?

Pharmacist | Coach | Educator | Advocate

1 周

Brilliant concept, Kim! :) Connection via voice is a whole new level of relationship building. Thank you for sharing.

Lisa Leonard--Voice Actor/ Announcer/Emcee/Narrator

Help and Healing Voiceover. A warm, trustworthy sound that informs, inspires, and reassures. Specializing in corporate, healthcare, tech, and awards recordings.

2 周

Very good episode. I enjoyed learning about your suggested process. Too bad the conference did not accept your pitch but thanks for sharing all that goodness with us here :-)

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