What is your brand story?

Need a brand refresh? Does your identity need a bit of a spruce up??

Are you building your brand equity? What is your brand story-the culture and story behind you and your team? Recently we have been working with a few businesses and professionals that have been established and after a couple of years, are redefining their message and essence on how to build a stronger, more authentic, and aligned brand, We discussed personal and professional values, purpose, future and who are currently supporting their cause. I discovered the common misconception of brand association that is visually focused. They are first concerned about their image, logo, tagline, aesthetics of their website, and ambiance in the store. Yes, that is part of your brand, but it goes more than that. It is what your customers and stakeholders hold true about you, and how they feel. How your distributors, and key partners down the supply chain carry on the essence of your brand and the whole experience, as well as ongoing exchange. There has to be alignment in your purpose. goals to create a strong brand story and one with consistency.

Recently, I have also observed how a customer's community was protective of their brand, and when a new competitor came into the scene, they were advocating others on social media on their preference and have strong brand affiliations. So strong that they felt the need to protect and support what they have come to associate with. Building strong brand equity, in the hearts and minds of your audience, is getting people who matter onboard to support your cause and purpose because they align with and love your brand personality.

It is important to be yourself, and at the same time communicates this well with all your glorious values, purpose, uniqueness, heritage, and future quest at heart.

A brand story is more than a narrative.

The story goes beyond the copy on your website, the text in a brochure, or the presentation used to pitch to investors. Your story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends and the service they receive from you, in person or online, and your team.

The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even told by you.

Brand stories are not marketing materials.

They are not ads, and they are not sales pitches. Brand stories should be told with the brand persona and the business or brand personality at the center stage. Boring stories won’t attract and retain readers, but stories brimming with personality can.

There are a few things that you can do to enhance your brand stories and encourage virality:

1) Build your personal brand.?

Remember how a story is infused with personality? You and your team are the personalities behind this.?

2) Be active on social media.

Stories will spread through the power of social media. Snippets, extracts, and anecdotes are passed around, retweeted, liked, and explained bit by bit. Meanwhile, you build a presence and a brand that lives in public social consciousness.

3) Tell the story everywhere.

Make the story part of who you are and what your company is. Communicate using the power of the story. Whether you’re writing a blog, a social media post, your biography, or just sharing on social media about your day, give your story an elemental presence and intention.

For more branding-building tips with purposeful content, follow Revive Me Marketing here on Linkedin. If you are looking to redevelop or relaunch your brand and like some support, we offer a Brand development program, beyond good graphics and design. Message me on Linkedin for a professional discussion or visit this website for more program information.