What is your biggest roadblock to developing a successful strategy?
McKinsey calls it: "The Insight Deficit".
One of the cornerstones of competitive advantage is fresh strategic insight, but developing this insight isn't easy. In fact, it is where most business managers stumble when developing their strategy, according to a survey of leading companies.
What does McKinsey recommend?
Well, a search for problems can help you get started, as well as creating a short list of questions whose answers would have major implications for your strategy
Another key is to conduct new research rather than to recycle the same industry reports.
Getting this data will usually need a mix of research methodologies:
- Desk research (reports, government data, annual reports, internet searches)
- Primary research (telephone surveys, face to face interviews, online surveys)
- Tapping into tacit knowledge (speaking with experts, brainstorming, group sessions)
Choosing the right approach is critical - it can save huge amount of time and resource, and ensure you get the data the really need, not just the nice-to-have stuff. With many business managers pressed for time and resource, it makes sense to look to external sources for this data and insight.
Smithers Information is seeing a huge demand for its market consultancy services, and has created two brand new roles as part of its global expansion:
- Head of Consultancy North America
- Head of Consultancy, Europe
For more information, click on the links below, or get in touch for a confidential discussion
North America
Europe