What you should put in your ‘about’ section on LinkedIn.

A lot of people will read this, it’s the second most important part of your content after your headline.

So it’s important to remember that it’s not about YOU, it’s about them. Make it about them. Think of this bit largely as a sales page rather than a reason to get self-indulgent.

That said, the days of corporate image are largely over – people actually prefer people to massive informal organisations. So just be human – be yourself. Everyone else is taken. You are already enough. Your dream client knows this, that’s partly why they’re your dream client. Indeed, it’s a requirement of them being your dream client if you want a good quality of life.

At the top, link to your service or product.?Then tell the reader what’s in it for them, how much it will cost and why they need to get it from you.

At the end, you can (finally!) put a bit about you. People buy from people. Things about you that reinforce your credibility in your chosen field are especially useful, but also stuff like hobbies that remind people you’re human, and may even tick another box or two.

But, remember, this does belong at the end, not at the beginning. The main opportunity knocking here is the chance to tell your visitor why they’d be a fool not to get in touch and grab what you’re offering.

This is just part of the jigsaw of course – if you’d like a friendly, informal 30-minute free chat about putting everything together in a manner sure to boost your success, you can book here: https://calendly.com/webmentor/30min