What you should know about facebook marketing...

Facebook marketing is the central part of many brands’ social media marketing.

Which means, simply put, that Facebook marketing is a central part of most brands’ marketing, period.

Whether you’re in a B2B or B2C industry, and no matter what size your actual business is, you need Facebook marketing.

But Facebook marketing changes a lot. It’s almost unrecognizable from when it first swept across college campuses in 2004, with more than 1.47 billion daily users.

Instead of being intimidated by the changes happening on Facebook, it’s best to embrace them and adapt to them.

How does facebook marketing look right now?

Facebook has taken big strides from the days when it was just another Myspace competitor, and it’s become a much more effective marketing tool than any other social media sites that came before it… and that’s even if you exclude Facebook Ads altogether.

Originally, Facebook marketing was just trying to get as many likes as possible so that you could broadcast content out to your audience.

Now, the focus is more on building relationships with audiences, because big follower counts don’t matter at all if your engagement rates are in the toilet, and relationships matter more than shouting messages at your audience anyways.

There are five trends in Facebook usage today that have defined Facebook marketing as it currently exists, and will continue to do so.

• Personalization
• Communication
• Dynamic Marketing
• Community building
• Channel selling

Every once in a while someone is declaring that Facebook is dead, it's going to die, but t won't happen. It just won't. There are so many brands that depend on facebook and it's marketing that if facebook dies so will they. Why would the biggest advertisement channel die?

The number of users continues to increase, and activity levels are still high. Facebook also isn’t complacent, so they’re continuing to pump out new features so that they evolve along with user’s wants and needs.

More personalization, more community-focused, more transparency, and more interactivity will be the way that Facebook goes, because this is what the audience wants.

To summarize things up.

Facebook has changed a lot, and as our updated-every-month about the newest features and updates show, it’s continuing to change almost on a day-by-day basis.

Adapting your marketing strategies to align with changes in the algorithm, optimize for new features, and include best practices will keep you outshining competitors.

No matter what changes come to the platform, however, the trends of personalization, connection, and community building are here to stay.