What you Should do to Remain Relevant as an SEO Content Writer in the Age of Generative AI

The AI revolution has been forcing many professionals to rethink their future. As a writer, you ought to stay ahead of the game to avoid losing clients. Learning coping mechanisms can help you keep up with AI in content writing.

Generative AI is not entirely new. It has grown since the invention of Jasper, copyai, and now ChatGPT. While the market is filling up with more, many writers fear their skills are no longer valuable.

Writers who value their future will find ways to stay in the game. If you have no idea how, let us help you. Here is what to do to remain relevant as an SEO content writer in the age of generative AI.

Learn how to use AI

You probably don’t expect that, but learning to use AI is the next big thing! One way to level up is to learn how to use AI responsibly. There are plenty of resources online to get started. Also, most AI platforms have free accounts you can use to learn prompting and generate desired results.

Learning how to use AI can help you become a better writer. Combining pro skills and technology brings the best results. You can start with ChatGPT 3.5 or 4 and move along with many other AI tools that perform several tasks.

While you learn how to use AI, use it responsibly. Think before you act on whims. If your clients do not want AI content, give them what they deserve. Also, credit generative AI if you did not create the content.

Learn New Skills

Adding your skills stack can help your writing career survive the AI storm. You still spend too much time online; why not enroll in that course? Many areas still require a human touch, and you can use your writing experience to stand out.

People are learning machine learning, data science, coding, and digital marketing to add to their skill stack. Careers like data science are looking for more people to hire to satiate the market gap.

Stay Creative

Creativity is still in demand. While AI can do many things, it still has not grasped creativity. The human mind can create the best stories for every audience. AI may not capture the intricacies of human audiences.

Creativity is vital in marketing, branding, and entertainment. We still need human-written stories to read while we unwind. A good story also gets your crowd engaged and eager to know more about the topic. Adding a creative personal touch to articles makes your work outstanding.

Emotional Appeal

Another reason great writers will keep their jobs is their ability to get to the reader’s emotions. Getting that desired emotional reaction from your readers is ever valuable. Creating content that connects with the reader will not run out of style soon.

Creating an emotional appeal requires the knowledge of the audience. Understanding what your audience will find meaningful and what they may find hurtful brings it all together.

Personal Branding

While many writers will find new jobs, smart writers will build personal brands. Only the best will distinguish their brands from the noise in the ever-competitive market.

Build a personal brand and focus on what makes you stand out as a writer. Showcasing your unique capabilities will help you keep winning clients. A place like LinkedIn offers professionals a platform to build and market their brands.

Final Thoughts on Staying Ahead of AI as a Content Writer

AI will continue to change and evolve. However, it should not hold you back from a successful writing career. Following the advice above can help you stride towards the career you desire.

Lastly, focus on things that can help you stand out. Brands are still going to hire writers to streamline AI content. Learning and building skills will keep you in the game.