How you sell, not just what you sell, differentiates you
Sales can be so frustrating for salespeople. They stare at what they have to sell and don’t see material differences from what their competitors offer.
While they may not see differences, salespeople are held accountable for winning deals at the company’s desired prices.
Most salespeople can’t change the product that they sell. They can’t make it bigger, smaller, harder, softer, redder or bluer. The product is what it is.
What many salespeople fail to realize is that they have an opportunity to differentiate, not just with their product, but through their selling approach.
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7 Sales Differentiation Secrets
Every Salesperson Should Know
I help business owners achieve their goals as a High-Ticket Remote Closer, and Coach. Using my successful sales career to understand client needs and communicate the value of solutions.
7 年Decision makers are more sophisticated than ever, they look for product and company difference in the people they conduct business with. Thank you Lee for sharing.
Helping building product manufacturers get found and specified into construction/design projects
7 年People buy with emotion. Tap in to the emotions of the buyer to build trust. The use of stories in sales can be powerful to uncover why the buyer does what they do versus the how and the what. We should also help the buyer understand he Why behind what we do every day.
Client Partner, MediSpend/3x Founder/ 4 Exits/Top Voice/ $1.5B in Sales Volume
7 年Very pertinent and simple strategies to differentiate in a crowded market. Present solutions not features, be an expert providing that expertise not sales mumbo jumbo, and be authentic. Guaranteed to inceease your win %. Great article.
VP Sales - US/Canada at Huaxing cable USA
7 年Numbers Don't Lie