What You Need to Know About SEO Translation

With the internet relying so heavily on search engines to find quality content, how do you ensure your stuff is at the top? Search engine optimization, or SEO, is one of the many ways to rank your page higher in search results than your competitors. Unlike paid promotion, SEO is totally free, and you can implement it on your website right now. After all, search engine optimization only requires applying common keywords and phrases you want to be known for.??

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Of course, there’s more to it than repeatedly filling your blogs with the same three keywords. Everyone has a different SEO strategy, too. We’re here to talk about bringing those strategies to other languages.?

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What is SEO Translation??

If SEO is the process of using keywords to make your website appear higher in search results, then SEO translation is the process of translating keywords and phrases to rank higher in search results for another language.??

Regarding marketing translation, businesses don’t always remember that content optimized in their native language might not carry over to a target language. Search engines rely on user queries to work; search engine results may vary depending on language, location, and even dialect. SEO translation is vital to ensure your content matches your target audience’s search habits.??

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What are the Benefits of SEO Translation??

One of the biggest benefits of SEO translation is that it helps improve your site’s overall ranking with search engines. The higher your SEO score, the higher your site will appear in search results. As a result, you’ll get more traffic from people actively looking for your content. For many businesses, SEO translation also helps improve their positions as industry experts. Accurate, optimized information can be hard to come by, so having content available in a variety of languages can help increase your target market and expand your brand internationally.?

In addition, SEO translation is a great way to show others that your business handles translated content professionally. A well-translated, optimized blog post can go a long way in the eyes of your audience—it shows that you care about sharing accurate information worldwide without relying on shoddy translation practices to do so.?

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Getting Started with SEO Translation?

When translating your web content to maintain its search engine optimization, there are a few things you’ll need to keep in mind:?

For starters, you’ll need the help of SEO experts in your target language. Keywords will vary from place to place and language to language, so having someone ready and able to research your target language’s keywords is a must.??

Second, you’ll need to prepare to transcreate your content. Not all keywords are 1:1 replacements of your source language’s keywords. Chances are, you’ll have to ask a translator to rework some of your sentences to ensure they’re grammatically correct.?

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If you’d like to learn more about SEO translation, please check out our blog on its benefits here: https://traduality.com/does-my-business-need-seo-translation/. You can also find more information about SEO translation on our Marketing Translation page: https://traduality.com/marketing-translation/.?