What you need to know – Marketing and Business News February 3rd, 2025
Christopher Auman
President at Sanctuary - A Digital Marketing Group. Partners In Marketing, Leaders In Growth.
Hello everyone. Happy Monday! Welcome back to my curated list of the best digital marketing and business news. Here's what you need to know including...
#MarketingNewsNow #DigitalTrends #MarketingIntel
Ad Spend Soars in Q4 2024
In the final quarter of 2024, digital advertising experienced a significant boost, with retail media leading the charge. According to Skai's Q4 2024 Digital Marketing Quarterly Trends Report, retail media ad spend surged by 23% year-over-year, driven by a 28% increase in impressions and a 20% rise in clicks. Paid search also saw a 20% quarter-over-quarter increase, while TikTok's ad spending in the paid social sector grew by 28% year-over-year. These trends highlight the resilience and adaptability of digital advertising amidst economic challenges. Read More
Source: Search Engine Land
Overspending Alert: How to Keep Your PPC Budget in Check
Concerned about blowing your pay-per-click (PPC) budget? A recent article from Search Engine Journal offers insights into identifying and preventing overspending in PPC campaigns. Key strategies include monitoring key performance indicators (KPIs), setting clear goals, and regularly auditing your campaigns to ensure optimal performance. By staying vigilant, marketers can maximize their return on investment and avoid unnecessary expenses. Read More
Source: Search Engine Journal
AI and Authenticity: The Future of Social Media Marketing
MarketingProfs reports that generative AI and user-generated content (UGC) are reshaping the social media landscape. AI tools are enhancing content creation efficiency, allowing marketers to focus on strategic initiatives. Meanwhile, UGC continues to build trust and drive revenue, with a noted 63% year-over-year increase, reaching $8 billion. Brands are encouraged to leverage these trends to foster authentic connections with their audiences. Read More
Source: MarketingProfs
LinkedIn Engagement Reaches New Heights in Q2 2025
LinkedIn has reported record levels of user engagement in the second quarter of 2025. The platform's focus on professional content and networking opportunities has contributed to this surge, making it a valuable space for marketers aiming to connect with business-focused audiences. As LinkedIn continues to grow, businesses are advised to consider it a key component of their social media strategies. Read More
Source: Social Media Today
Meta's Fact-Checking Changes Leave Ad Spend Unaffected
Despite concerns, Meta's recent adjustments to its fact-checking policies have not led to a decline in advertising spending. Advertisers remain committed to the platform, indicating confidence in its ability to manage content responsibly while maintaining a profitable advertising environment. This stability suggests that Meta's ecosystem continues to offer value to marketers. Read More
Source: TechCrunch
领英推荐
B2B Marketing in 2025: Embracing AI and Experiential Strategies
WordStream identifies six influential B2B marketing trends for 2025, with AI agents and experiential marketing taking center stage. AI agents are streamlining tasks such as campaign optimization and personalized messaging, while experiential marketing is regaining focus as businesses seek to create memorable interactions. Staying abreast of these trends can provide B2B marketers with a competitive edge. Read More
Source: WordStream
Pinterest Releases 2025 Marketing Calendar for Brands
Pinterest has unveiled its 2025 marketing calendar, offering brands a comprehensive guide to key dates and events throughout the year. This resource aims to assist marketers in planning timely and relevant content, aligning their campaigns with moments that matter to their audiences. Leveraging this calendar can help brands stay ahead in their content strategies. Read More
Source: Social Media Today
Google Enhances Demand Gen Ad Campaigns with New Features
Google has introduced new elements to its demand generation ad campaigns, aiming to improve targeting and engagement. These enhancements are designed to help advertisers better reach their desired audiences and achieve more effective campaign outcomes. Staying informed about these updates can assist marketers in optimizing their advertising efforts on Google's platforms. Read More
Source: Social Media Today
Google's AI Assistant: Making Calls So You Don't Have To
Google has launched an AI-powered phone assistant capable of making calls to businesses on behalf of users. This innovation aims to streamline tasks such as booking appointments or inquiring about store hours, enhancing user convenience. As AI continues to evolve, such tools are set to play a larger role in daily interactions. Read More
Source: Search Engine Journal
Is SEO Facing Extinction? Upcoming Webinar Explores the Future
An upcoming webinar titled "2025 Marketing Trends: The End Of SEO?" will delve into the evolving landscape of search engine optimization. Industry experts will discuss the impact of AI and other emerging technologies on SEO practices, providing insights into how marketers can adapt to these changes. This event is a must-attend for those looking to stay ahead in digital marketing. Read More
Source: Search Engine Journal
Keeping It Real: Authenticity to Drive Social Media in 2025
Search Engine Journal emphasizes that genuine connections will be the driving force behind social media success in 2025. As users seek more authentic interactions, brands are encouraged to focus on transparency and building trust with their audiences. Prioritizing authenticity can lead to stronger engagement and loyalty in the evolving social media landscape. Read More
Source: Search Engine Journal