What You Need to Know Before Partnering With An Affiliate Marketing Agency

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I’ll set the scene.

You’ve spent hours crafting your brand and expanding your audience. You’ve invested time, money and effort - but, your revenue doesn’t reflect it. At all. You’re at a loss and unsure where to turn, but you know one thing: you’ve got to increase your revenue.

I’ll let you in on a little secret - all major brands utilise partner marketing, which is a significant factor in growing brands and gaining revenue.

Affiliate marketing plays a crucial role in brand growth because it leverages the influence and reach of trusted partners. We know that companies can tap into new audiences by collaborating with these partners, as well as increasing brand awareness and driving customer acquisition.

Of course, this approach allows brands to benefit from the credibility and expertise of agencies like us, resulting in expanded market reach and ultimately higher revenues. But, there’s a couple of things that brands should know before partnering with an Affiliate marketing agency to make sure both entities are on the same page.

Trust me - that goes a long way in a marketing partnership! So, let’s get into them…

You don’t need to be selling handbags or beauty products to utilise Affiliates.

PSA: This is probably the most important one.

After all, the commonly-held belief that fashion and beauty are the most lucrative sectors in Affiliate marketing is becoming obsolete. Don’t get me wrong, these areas still maintain a significant market share and the high competition they attract can make standing out from the crowd challenging, to say the least.

But, this isn’t the only sector with high-earning potential.

The travel, tech, gaming and health and wellness industries are cooking up a storm when it comes to Affiliate marketing. Take Black Friday 2022 for example - event tickets, various online services and PC and mobile games claimed the top three positions. So, these sectors, amongst others, have vast potential if you’re prepared to tap into the world of Affiliate marketing.

Understand that engagement is the new currency.

Audience size is outweighed by engagement - trust me on this.

Creators with smaller audiences are earning significant sums of money through Affiliate marketing because they’ve got a genuine following who want to support them. Smaller creators are often more relatable, which therefore encourages their audience to try products and services they’ve recommended and use their links. An actively engaged audience, regardless of its size, is the cornerstone of a successful Affiliate marketing strategy.

But - it goes further than this.

This also demonstrates how the Affiliate marketing landscape is undergoing a shift, opening up new avenues for profit and engagement. As we move towards this new era, it’s essential that brands adopt agencies’ strategies for these changing dynamics. After all, success in Affiliate marketing isn’t about casting the widest net, it’s about casting the right one.

Brand relationships mean more than just money.

There's more to a brand relationship than just monetary compensation.?

What do I mean by that? Well, often, influencers leverage partnerships to garner additional coverage and audience reach. And, a host of intangible perks and networking opportunities become available to creators with robust relationships with these brands. AKA, events for Affiliate creators, such as creator summits and influencer retreats, create significant attention for brands which provide a lot more value beyond financial gain.?

It’s tricky to do this without an agency, though - especially because a shift is taking place in the partner marketing space. Quality content, audience engagement and a deeper understanding of data are prioritising older methods. To build a successful brand means to build a mutually beneficial alliance that can amplify your reach, enhance your reputation and generate greater opportunities for the future.

And, whose better to do that than an agency?

But, who to choose?

Well, now you know what to expect from an agency, it’s time to think about what to look for. You should consider the services offered and see if they align with the services you need, then consider the niche of the agency and evaluate the costs.?

And, always read the reviews. Look for testimonials, feedback and social proof about the agency to ensure that you’re making the right choice for your brand and your goals.

And, if you’re still unsure, book in a call.

At Affiverse, we know exactly what it takes to build a successful Affiliate program from the ground up and how to keep it growing, too! Our team lives and breaths Affiliate marketing on a daily basis, working across a number of verticals and discovering what’s working, and what isn’t, in this fast-changing, specialist, digital medium.

In other words, we help businesses LAUNCH, SCALE and GROW successful affiliate and performance marketing programs that drive consistent sales. Book in a call here .

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