What You Missed At London Packaging Week

This September, we took center stage at London Packaging Week , hosted by Easyfairs at the ExCeL London. Our booth wasn’t just about showing off the latest in luxury packaging—it was about pushing boundaries. We showcased innovations that marry sustainability with craftsmanship, all while introducing future trends. Because, let’s face it, premium brands want it all: luxury, sustainable packaging, and a seamless unboxing experience that leaves a lasting impression.

What We Showed Off

Sustainable packaging without compromise. Each piece was a statement of how eco-friendly materials can elevate—not detract from—luxury. Take the Loewe bag, for example. Coated with UV gloss droplets, it wasn’t just something you looked at; it was something you?felt. That tactile finish got people talking about how luxury is evolving to engage multiple senses.?

Our paper handles stole the show. Yep, paper. Yep, stole the show. Our premium knitted handles, crafted from woven paper, made at IDP Direct look and feel like nothing you’ve ever seen—proving once again that innovation should never sacrifice quality. It’s the kind of thing that leaves an impression, even when you’re not expecting it.

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