What You Miss When You Don't Use Heat Mapping
If you aren’t using heat mapping on your website, you are missing out on valuable information for your marketing campaign!
Are you missing out on important ways to maximize the conversion power of your website? If you aren’t using heat mapping technology on your site, then the answer is yes.
Heat mapping is one of the most powerful analytic tools available to help you understand your visitors’ experiences. This insight gives you the vital feedback you need about what’s working, what isn’t, and what doesn’t even stand a chance! At Farotech, we see the difference that this strategy makes every day, and we don’t want your company to miss out on another minute of important marketing data!
What is Heat Mapping?
A heat map is a visualization which allows you to see where and how visitors to your website interact with a given page. The brighter an area is, the “hotter” it is, meaning that it receives frequent attention and interaction from visitors. Some heat maps focus on “eyetracking”, which shows you where visitors focus their gaze on each page. Others track interactions with the site, letting you know what is being clicked and how often it happens.
What You’re Missing
When you don’t use heat mapping technology on your website, you are missing out on vital feedback that could help you to optimize your site to maximize its conversion power. Without knowing where visitors are spending their time, you miss out on valuable assets you can find here (click to read the rest of the article!)