What You Measure Grows!
Jennifer Bishop
M&A Advisor | Growth Strategist | Investor | Helping B2B Services & SaaS Founders Scale
In his book, 'The Four Disciplines of Execution' - Sean Covey talks about LAG and LEAD measures.
LAG measures are our success goals - such as losing weight or making a certain income target, etc.?
They are called LAG measures because they are the result of behaviours that we do regularly.
On the other hand, LEAD measures are the behaviours that daily contribute to success.
However, they are often forgotten.?
We usually focus on LAG measures and get frustrated when we cannot seem to achieve our goals.?
On the other hand, LEAD measures are what we can control and execute daily.
For this reason, it is important to first identify the LEAD measures that contribute to success.
LEAD? measures that build to business income goals include:
Once LEAD measures are identified, you can track and measure your daily progress.?
Everything in the LEAD measure list is achievable daily.
Measuring and tracking your achievements means you regain control of hitting your LAG measures, and your success targets.
What are you measuring today?
?? Helping Busy Agency Owners and Consultants Boost Visibility, Save Time & Increase Revenue Through Social Media Management & Content Creation | LinkedIn Strategist | 10+ Years in Digital Marketing ?
1 年Thank you for sharing this valuable reminder Jennifer!
Social Media Manager | Content Creator | Facebook Media Buyer
1 年I agree #socialmedia #goals #businessgoals #marketing
Head Sales Trainer | Founder of CCE-Accredited Sales Course for ICF Coaches | Speaker | High-Ticket Sales Specialist
1 年Awesome post Jennifer!
Lead Engineer
1 年That's spot on Jennifer! Thanks for sharing!
Social Media Manager at Hellocial
1 年Cool read ??